Director, Brand Marketing

About the Role

Key Responsibilities

• Lead the development and execution of integrated marketing campaigns for network programming and sports properties.
• Manage day-to-day marketing operations including creative development, media planning, and campaign optimization.
• Oversee multi-platform campaign delivery across linear, streaming, digital, and social platforms.
• Execute brand positioning strategies and ensure consistent messaging across all marketing touchpoints.
• Coordinate with creative teams, agencies, and vendors to deliver high-quality marketing materials.
• Create marketing materials supporting Distribution Sales team initiatives and develop presentation materials for affiliate meetings and negotiations.
• Produce marketing materials and presentations supporting Ad Sales team efforts, including case studies and audience profiles.
• Execute marketing campaigns for key sports partnerships such as Golf, WWE, Premier League, NASCAR, and others.
• Coordinate cross-promotional opportunities between sports and entertainment properties.
• Manage marketing project timelines, budgets, and deliverables across multiple campaigns.
• Lead cross-functional teams including creative, media, digital, social, and external partners.
• Track campaign performance and provide regular reporting to VP, Brand Marketing.
• Lead marketing coordinators and junior team members on campaign execution and collaborate with senior team members on strategic initiatives.
• Support new platform development and execute marketing campaigns for new streaming partner launches.
• Contribute to team development, strategic planning, and cross-platform collaboration efforts.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field.
• Minimum 7+ years of brand marketing experience in entertainment, media, or sports industries.
• Proven track record managing complex, multi-platform marketing campaigns.
• Experience creating marketing materials and campaigns supporting sales functions.
• Understanding of sports marketing, partnerships, or sports media preferred.
• Strong project management skills with the ability to manage multiple campaigns simultaneously.
• Demonstrated ability to work effectively with cross-functional teams and external partners.
• Proficiency in marketing analytics and campaign performance measurement.
• Experience with digital marketing platforms and social media marketing.
• Strong written and verbal communication skills.

Nice to Have

• Television/streaming marketing experience with understanding of audience measurement and media planning.
• Experience supporting both distribution sales and advertising sales organizations.
• Background in sports marketing or sports media partnerships.
• Agency or in-house brand marketing experience.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• Minimum 7+ years of relevant brand marketing experience.

Benefits & Perks

• Company-sponsored benefits including medical, dental, and vision insurance.
• 401(k) retirement plan.
• Paid leave and tuition reimbursement.
• Hybrid work environment with a minimum of three days in the office per week.
• Additional perks and benefits available through the company.