Brand Manager, Booker

About the Role

Key Responsibilities

• Develop and execute strategic and annual marketing plans covering all aspects of the marketing mix.
• Share responsibility for achieving volume, share, and profit objectives with P&L accountability for bottom line profitability.
• Build premium consumer and trade equity through strategies including pricing, packaging, innovation, promotion, public relations, advertising/digital marketing, and special events based on analytical and consumer insights.
• Develop and implement insights-based strategic innovation plans for short and long-term success.
• Collaborate with DTC, E-Commerce, and Hospitality teams to achieve omni-channel growth goals.
• Conduct ongoing business and competitive analyses, providing findings and recommendations to senior management.
• Manage brand projects, budgets, and prepare presentations for internal and external audiences.
• Oversee outside agency initiatives supporting brand objectives, including promotion, media buying, and advertising agencies.
• Work with sales leadership, key accounts, internal sales teams, and distributors to develop marketing programs and identify growth opportunities.
• Coordinate with international teams to ensure global brand strategy and execution consistency.
• Manage multi-year brand S&OP forecasts with Operations, including inventory review.
• Lead cross-functional teams, drive stewardship of 360 programs, and facilitate regular meetings.
• Visit key markets to support launches, surveys, and market analysis, reporting findings to senior management.
• Communicate regularly with internal groups such as Trade Marketing, Public Relations, Finance, Operations, and Production teams.

Requirements

• Bachelor's Degree in a related field.
• Minimum of 4+ years of experience in CPG or Beverage Alcohol industry marketing roles.
• Experience in identifying key consumer insights, refining brand positioning, and developing brand strategies.
• Proven track record in developing and managing successful brand plans.
• Strong results orientation with financial accountability and P&L management skills.
• Excellent communication, public speaking, and interpersonal skills.
• Experience managing external agencies and complex projects with budgets.
• Proficient in PC skills (Windows, Word, Excel, PowerPoint), syndicated databases (IRI or Nielsen), and custom databases.
• Ability to work onsite at least 3 days a week at the winery.
• Ability to lift 40 lbs occasionally and work in a normal office environment.
• Flexibility to travel up to 30%, work weekends and evenings as needed, and hold a valid U.S. Passport.

Nice to Have

• Master's Degree.
• Certifications through WSET Level 2 or 3, or Court of Master Sommeliers.
• Solid understanding of the three-tier distribution system.

Qualifications

• Strong analytical skills with experience in trend analysis and research.
• Leadership skills with a track record of motivating teams and managing talent.
• Excellent organizational and project management skills.
• Experience in hospitality services and wine club management.

Benefits & Perks

• Comprehensive benefits package including paid time off, medical/dental/vision insurance, 401(k).