Brand Manager - Casino

About the Role

Key Responsibilities

• Understand the main marketing objectives and help shape approach alongside other teams to target key moments in marketing plans focused on casino-led customers.
• Manage external agencies to ensure creative and campaigns align with brand identity.
• Lead the planning and flawless execution of tentpole talent-led events.
• Coordinate key deliverables across teams to ensure responsibilities and deadlines are clear.
• Produce high-quality creative briefs and approve creative execution across cross-sell, omnichannel, and talent initiatives.
• Define KPIs before projects to guide strategy and measure success.
• Deliver data-driven learnings with actionable recommendations to optimize future initiatives.
• Communicate plans effectively, especially during cross-functional planning and key responsibilities.
• Advocate for customers in all marketing campaigns, ensuring the brand and consumer needs are central to communications.

Requirements

• 4-6+ years of experience in brand, events & influencers, marketing, or related fields, preferably with category experience.
• Experience working on both new and existing brands in competitive markets.
• Proven ability to turn data into strategic insights.
• Experience delivering presentations that effectively tell a story.
• Experience managing external partnerships, talent, or influencer campaigns.
• Demonstrated ability to manage cross-functional marketing teams.
• Strong organizational skills and a self-starter mentality.
• Excellent interpersonal and communication skills.
• Experience applying traditional brand building skills in a growth and performance-oriented digital environment.
• Ability to work with diverse stakeholders to understand and solve problems with action.
• Comfortable working in a fast-paced, growing business environment and navigating ambiguity.

Nice to Have

• Category experience in marketing or related fields.
• Experience with digital marketing and performance-oriented campaigns.
• Strong storytelling and presentation skills.

Qualifications

• Relevant professional experience of 4-6+ years in marketing or related fields.

Benefits & Perks

• Health plans including options as low as $0 per paycheck, with programs for fertility, family planning, mental health, and fitness.
• Generous paid time off (PTO & sick leave).
• Annual bonus and long-term incentive opportunities based on performance.
• 401(k) with up to 5% match.
• Additional benefits such as commuter benefits, pet insurance, and more.
• Paid personal time off and 14 paid company holidays.
• Paid sick time in accordance with applicable laws.