Brand Manager - Contract

About the Role

Key Responsibilities

• Translate consumer and healthcare professional insights into strategic programs that drive brand growth; monitor market and competitive trends to inform brand strategy.
• Develop annual brand plans, including revenue and expense forecasts, to achieve topline sales and profit goals.
• Lead the development and execution of comprehensive marketing strategies and initiatives, including advertising, promotions, pricing, and public relations; collaborate with external agencies and vendors as needed.
• Conduct in-depth analysis of product line sales and consumption trends; recommend actionable insights to refine marketing plans.
• Collaborate closely with the Sales team to support distribution and promotional plans within the retail channel.
• Evaluate the effectiveness of programs and initiatives, including conducting ROI analyses.
• Lead cross-functional teams to support the execution of key business initiatives.
• Manage full P&L responsibility, including oversight of the promotional expense budget.
• Partner with the Supply Chain Manager to oversee inventory levels and demand forecasting for all brands.
• Take on additional projects and assignments as required to support business objectives.

Requirements

• Minimum of 4 years of experience in consumer healthcare or consumer packaged goods industries.
• Proven track record of building and growing brands, identifying growth opportunities, and driving strategic alignment.
• Demonstrated expertise in brand marketing, market and competitive analysis, marketing program development, digital marketing, project planning and execution, and financial management.
• Strong collaboration and interpersonal skills, with the ability to work effectively across teams and departments.
• Experience leading cross-functional teams and influencing stakeholders at all levels through conversation and presentations.
• Skilled in delivering clear, impactful presentations to senior management.
• Bachelor's degree required.

Nice to Have

• Experience in consumer healthcare or consumer packaged goods industries.

Qualifications

• Bachelor's degree.