Brand Manager, EXPAREL

About the Role

Key Responsibilities

• Collaborate in the development and execution of the EXPAREL brand strategy, including long-term positioning, customer engagement tactics, and promotional initiatives.
• Ensure alignment with broader organizational goals while driving brand growth and positioning.
• Work closely with sales, medical affairs, regulatory, and commercial teams to align brand vision and marketing activities.
• Support the execution of integrated marketing strategies, ensuring smooth coordination between teams and functional areas.
• Function as a primary liaison between Marketing and the Field Sales team, ensuring consistent and timely communication of brand updates, strategies, and resources.
• Partner closely with the Training department to develop and deliver comprehensive training materials and programs for the field team.
• Conduct market research and competitive intelligence to assess the evolving landscape and identify opportunities for growth.
• Analyze key metrics to refine marketing strategies, monitor brand performance, and adapt tactics to improve results.
• Assist in developing impactful marketing materials, including sales tools, promotional content, and educational resources for internal teams and external stakeholders.
• Ensure consistent messaging across all channels and touchpoints, aligning with the EXPAREL brand's objectives.
• Develop and implement field enablement tools, channels, and resources that enhance sales effectiveness and support customer engagement.
• Support key opinion leader (KOL) and external partner engagement to enhance brand awareness and strengthen relationships within the healthcare community.
• Represent the EXPAREL brand at relevant industry events and assist with KOL relationships to foster brand advocacy.
• Help manage marketing budgets and ensure resources are allocated effectively to maximize ROI.
• Track the effectiveness of marketing spend and adjust strategies to optimize budget utilization.
• Play a key role in the tactical execution of brand strategies, from the development of sales materials to the execution of promotional campaigns.
• Work closely with sales teams to ensure the availability of tools that effectively engage customers and drive sales performance.
• Regularly track and report on brand performance using relevant KPIs, providing insights to senior leadership on brand health and market share.
• Collaborate with the team to continuously adjust marketing strategies to meet both short-term and long-term objectives.

Requirements

• A bachelor’s degree in business or Life Sciences is required; an MBA or advanced degree is preferred.
• 3+ years of experience in brand management, marketing, advertising, or a related field, preferably in the pharmaceutical, biopharmaceutical, or medical device sectors.
• Experience in cross-functional collaboration, with the ability to influence stakeholders and drive brand objectives.
• Strong interpersonal and communication skills, with the ability to collaborate across departments and work within a matrix environment.
• The ability to take ownership of projects and drive them to completion in a timely and efficient manner.
• Strong ability to analyze market trends and performance data, using insights to adapt marketing tactics.
• Capable of executing both long-term brand strategies and day-to-day marketing operations.
• Excellent written and verbal communication skills, with the ability to craft compelling brand narratives and presentations for internal and external audiences.
• Comfort with engaging KOLs and stakeholders to support brand objectives.

Nice to Have

• Previous experience in sales or training is a plus.

Qualifications

• Work environment is a typical office setting with offices and cubicles.
• Travel approximately 35% primarily to attend society education meetings, field meetings with KOLs, and conduct field research and advisory boards.

Benefits & Perks

• Medical, Prescription, Dental, Vision Coverage
• Flexible Spending Account & Health Savings Account with Company match
• Employee Assistance Program
• Mental Health Resources
• Disability Coverage
• Life insurance
• Critical Illness and Accident Insurance
• Legal and Identity Theft Protection
• Pet Insurance
• Fertility and Maternity Assistance
• 401(k) with company match
• Flexible Time Off (FTO) and 11 paid holidays
• Paid Parental Leave