Brand Manager, Innovation - Frozen

About the Role

Key Responsibilities

• Manage the creation and validation of a multi-year innovation strategy and pipeline based on consumer pain points and white space opportunities in the category.
• Collaborate with cross-functional teams (R D, consumer insights, quality, operations, sales, finance) to take ideas from concepts to reality, validating or invalidating desirability, feasibility, and viability assumptions.
• Manage agency relationships for packaging design of new products and lead validation with consumers in partnership with the consumer insights team.
• Own innovation through the stage gate process, providing visibility to senior leadership on risks and opportunities, and aligning on next steps and tradeoffs.
• Leverage syndicated data sources to understand category performance, bringing insights and recommendations to drive business impact.
• Maintain a consumer-first mindset in day-to-day decisions, ensuring brand integrity while balancing financial and operational considerations.
• Champion an innovation culture within the marketing team, encouraging outside-in thinking, challenging the status quo, and driving continuous improvement.

Requirements

• Bachelor's Degree required; MBA preferred with a marketing emphasis.
• 5+ years of experience in marketing or product innovation, especially in CPG.
• Innovative and collaborative mindset, resourceful and consumer-focused.
• Strong leadership skills with the ability to inspire teams and build relationships.
• Excellent communication and simplification skills to synthesize data and insights.
• Propensity to move quickly with agility, ownership mindset, and strong time management skills.
• Experience in design thinking and agile innovation methodologies is a plus.

Nice to Have

• Experience in design thinking and agile innovation methodologies.

Qualifications

• Bachelor's Degree (required).
• MBA (preferred).
• 5+ years experience in marketing or product innovation, especially in CPG.

Benefits & Perks

• Coverage for employees and dependents through healthcare, protection, and savings plans.
• Wellbeing programs including physical, social, emotional, and financial resources.
• Paid time off, company holidays, leave of absence, flexible work arrangements, recognition, and training.
• Financial benefits such as 401k, life insurance, accidental death & dismemberment, and disability coverage.