Brand Manager, Juice

About the Role

Key Responsibilities

• Use knowledge of syndicated sources (e.g., AC Nielsen, Numerator, Luminate, 5840, CCT+, Home Scan) to analyze consumer and volume dynamics and identify opportunities to drive volume and brand equity increases.
• Leverage analytics to create clear stories and insights that lead to actionable strategies, applying concepts such as brand positioning, SWOT analysis, and consumer segmentation.
• Build compelling stories based on analytics and insights to influence the system and drive brand action.
• Develop mid-term (2-3 years) growth strategies and annual brand plans within the Category team, anchored in human insights.
• Partner with other brand managers and cross-functional teams to define plans, bring innovations to life, and develop activations.
• Manage brand and project performance through data analysis, converting KPIs into insights and actions that add value.
• Manage program budgets and timelines to ensure flawless execution and timely achievement of milestones.
• Lead and commercialize innovation projects by partnering across the NAOU and system to launch new initiatives.
• Ensure optimal implementation and amplification of brand programs with consumers and shoppers, in collaboration with bottling partners.
• Leverage internal and external partnerships to impact market share and optimize efficiency.
• Execute financial and operational routines to support brand growth and system alignment.

Requirements

• Bachelor's Degree in Marketing, Communication, Strategic Management, and/or Business.
• 3+ years of relevant work experience in brand management.
• Experience with Nielsen, IRI, Numerator, Bases, or other quantitative research tools and a passion for understanding consumer behavior.
• Knowledge of basic marketing concepts such as brand positioning, brand architecture, SWOT analysis, and consumer segmentation.
• Ability to translate analytics and insights into clear stories that drive understanding and action.
• Ability to manage and inspire agency performance.
• Experience in strategic marketing or business development with a holistic understanding of business operations.
• Experience working in cross-functional and international environments is ideal.
• In-depth understanding of customer and/or customer marketing.

Nice to Have

• Experience with creative brief development and evaluation of creative concepts.
• Knowledge of media planning, social media strategies, digital media strategy, and channel management.
• Strong experience in customer marketing and developing brand plans using syndicated, custom, and secondary research.

Qualifications

• Bachelor's Degree in relevant fields.
• 3+ years of experience in brand management.

Benefits & Perks

• Competitive salary and benefits package including health insurance, retirement plans, and wellness programs.
• Opportunities for professional development through training, mentorship, and career advancement.