Brand Manager, New Product Platforms

About the Role

Key Responsibilities

• Develop and lead consumer-first innovation strategies by translating demand space and segmentation insights into robust business cases for new platforms aligned with Welch's growth goals.
• Lead cross-functional teams and manage external partners through the end-to-end innovation process, from concept through commercialization, ensuring desirability, viability, and feasibility.
• Own project timelines and workflows to keep innovation projects on track from development through launch.
• Build and own the P&L for new product platforms, driving strategic plans that deliver incremental growth.
• Guide testing and learning plans to iterate and refine product concepts in-market.
• Represent Transformational Growth in enterprise processes, contributing to the build-borrow-buy growth model.
• Coach and manage direct report(s) while fostering a high-performing, collaborative environment.

Requirements

• Bachelor's degree in Marketing, Business Administration, or related field (MBA preferred).
• 5+ years of experience in brand management, innovation, or marketing, preferably within the food and beverage and CPG industry.
• Proven track record of launching new products from concept through commercialization, including ownership of consumer testing, business case development, and market execution.
• Experience managing P&L, leading cross-functional teams, and directly managing people, including coaching and performance development.
• Strong analytical, communication, and project management skills.
• Comfort in agile environments with test-and-learn approaches to innovation.

Nice to Have

• MBA or advanced degree in related field.
• Experience in the food and beverage or CPG industry.
• Leadership skills with a track record of developing talent.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field
• 5+ years of experience in brand management, innovation, or marketing

Benefits & Perks

• Paid parental leave
• Health savings account
• Paid holidays
• Dental insurance
• Tuition reimbursement
• Paid time off
• Parental leave
• Employee assistance program
• Vision insurance
• 401(k) matching
• Benefits from day one
• Volunteer time off
• Competitive base salary and annual incentive plan (bonus)
• Flexible benefits including health, dental, vision, life, accident insurance, and more
• Hybrid work model with in-office and remote days