Brand Manager OTC Self Care & Wellness Division

About the Role

Key Responsibilities

• Lead the development of the growth roadmap for OTC brands, aligning with long-term strategy and vision, while understanding market dynamics, monitoring brand performance, analyzing competitive environment, consumer data, and emerging trends to identify actionable insights.
• Deliver financial results and explore strategies to improve brands' profitability in a highly competitive market segment.
• Develop and manage impactful marketing campaigns across key channels such as paid social, SEM, affiliate, programmatic display, email/SMS, SEO, and on website to drive growth, increase retention, maximize revenue, and achieve strong ROI, including detailed analysis and optimization of AMS and AMG investments on Amazon.
• Build overall brand presence by developing brand and product messaging, ensuring consistency across all customer touchpoints, providing brand guidelines, creating dynamic content, increasing engagement, and expanding reach on various platforms.
• Build strong relationships with external agency partners and digital vendors to ensure delivery of best practices.
• Collaborate extensively with internal legal and regulatory teams to ensure promotional content meets compliance requirements and aligns with approval deadlines.
• Drive new product development and innovation processes with key stakeholders at Dr. Reddy's.

Requirements

• Bachelor's degree in Marketing, Communications, or Business; MBA preferred.
• Minimum of 5+ years of relevant experience in brand management or marketing for consumer brands, ideally DTC, Amazon, or retailer marketplaces.
• Digitally savvy, results-oriented, and a self-starter with a strategic and critical thinking mindset.
• Strong business and financial acumen.
• Exceptional organizational, cross-functional collaboration, and time management skills.
• Knowledge of SEO best practices including on and off-page, keyword research, tagging, schema, and content.
• Deep understanding of Facebook Business Manager, Google Ads, and Google Analytics, with the ability to track customer acquisition and retention efforts.
• Willingness to work in person from the Princeton, NJ office.
• Must be a U.S. citizen or lawful permanent resident of the U.S. or otherwise authorized to work in the U.S. without visa sponsorship.

Nice to Have

• Healthcare/Beauty, Agency, DTC, and Ecommerce experience.

Qualifications

• Bachelor's degree in Marketing, Communications, or Business; MBA preferred.
• Minimum of 5+ years of relevant experience in brand management or marketing.

Benefits & Perks

• Competitive total rewards package including base salary based on role, experience, skill set, and location.
• Eligibility for an annual discretionary bonus.
• Benefits including comprehensive health care coverage, retirement savings plan, and leave benefits.