Brand Manager (Quadro)

Diageo

Milan, TN

Full Time

Senior

5 days ago

Job Description

About the Role

Diageo is the world's leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose - Celebrating life, every day, everywhere - has a meaningful role in our company, for our people, our diversity, our brands, in how we perform and how we build shared value! At Diageo Italy we are creating a new marketing team with the ambition of becoming a strong marketing powerhouse to help drive the next phase of growth across Italy. The role involves being the guardian of an iconic brand, shaping its future, and driving strategy, brand equity, and commercial success.

Key Responsibilities

Lead cross-agency teams and foster new partnerships in developing the brand's communication approach and execution in an omnichannel environment (on, off & 3rd space).
Find, own and build the role the brand plays in culture, working collaboratively with members of the Culture & Entertainment function.
Shape the brand to thrive in a digital environment, develop long term digital strategy & social media plans.
Own the shadow P&L for the brands across the market. Understand and respond to the drivers of your brand performance, to deliver the annual operating plan.
Understand and handle pricing & promo strategy, margin mix and volume drivers.
Translate strategies into thoughtfully implemented plans that consistently beat the competition and gain share.

Requirements

5+ years of relevant marketing experience with good understanding of Italian market (Consumer, media, culture).
Existing capability to build meaningful relationships built on mutual trust and respect.
Successful management of senior partners, resulting in strong and positive outcomes.
Holistic skills across various marketing growth drivers as well as a reputation of delivering ground-breaking business results.
Comfort with dealing with ambiguity, complexity and working within a fast-paced, entrepreneurial and matrixed environment.
Demonstrated brilliant execution to high standards across various pillars of brand building.
Deep personal accountability for outstanding performance.
Strong commercial and numerical foresight with attention to detail.
Language Requirements: Proficient Italian and English.

Nice to Have

Experience in developing long-term digital strategies and social media plans.
Ability to manage and lead cross-functional teams and external agencies.

Qualifications

Relevant marketing experience of 5+ years.
Proficiency in Italian and English.

Benefits & Perks

A competitive salary with bonus and many benefits that suit your lifestyle.
An industry leading parental leave policy.
An inclusive company culture that puts employees and their development first.
Flexible working arrangements including part-time, compressed hours, and flexible location.
Reasonable accommodation for individuals with disabilities.

Working at Diageo

Celebrating our inclusive and diverse culture is core to Diageo's purpose of 'celebrating life every day everywhere'. This purpose values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity. Diageo emphasizes diversity, inclusion, and flexibility, fostering a work environment that supports personal and professional growth.

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