Brand Manager - RMPS, Cooks, 7D

About the Role

Key Responsibilities

• Develop and execute the strategy and related tactics for multiple wine brands.
• Manage brand health and performance, ensuring alignment with business goals.
• Lead consumer-facing platforms to deliver and optimize business-building initiatives.
• Leverage product equities and consumer insights for marketing plan modifications, package changes, and line extensions.
• Brief and lead consumer agencies to develop and execute brand building platforms.
• Analyze business situations using various data sources to identify key drivers, challenges, and opportunities.
• Make strategic business recommendations to senior management.
• Assess industry opportunities and develop creative concepts to fit these opportunities.
• Manage new product development and commercialization efforts.
• Collaborate with sales teams to promote brands to distributors and key accounts.
• Manage projects effectively, conveying urgency and holding teams accountable for execution.
• Guide teams through project lifecycle with strong communication and leadership skills.

Requirements

• Bachelor's Degree (B.A.) with 7+ years' marketing experience or MBA with 2+ years marketing experience post-MBA.
• Experience with alcohol/beverage or consumer packaged goods preferred.
• Strong grounding in CPG marketing best practices across the 4 P's.
• Competence in strategy, commercialization, execution, and project management.
• Leadership experience with success in evaluating data and presenting insights to senior management.
• Exposure to P&L management and managing a consumer-facing budget.
• Ability to multitask, work under pressure, and meet strict deadlines.
• Excellent analytical, organizational, and interpersonal skills with attention to detail.
• Strong verbal and written communication skills for all management levels.
• Proficiency in Microsoft Word, Excel, PowerPoint, and Canva.
• Discretion with confidential information.
• Ability to travel frequently, including industry and company events, and lift weights up to 40 lbs.

Nice to Have

• Retailer selling experience.

Qualifications

• Educational background including a Bachelor's Degree or MBA.

Benefits & Perks

• Salary range of $128,400 - $168,525, based on experience and qualifications.
• Hybrid work schedule with Tuesdays in Livermore office and travel as needed.
• Opportunity to work in a creative, entrepreneurial, and collaborative environment.