Brand Manager, Taste and Menu (4146)

About the Role

Key Responsibilities

• Assist the Director of Taste and Menu in development of taste and menu strategy including segmentation, competitive analysis, and product analysis to create KFC's ownable taste POV.
• Become a subject matter expert on global brand approaches to delivering taste to consumers.
• Develop a future back menu vision for all meat blocks for KFC and align innovation strategies with key stakeholders.
• Lead smaller cross-functional teams to refine ideas into tangible concepts aligned with brand and business goals.
• Manage concept screening with target audiences and establish concepts in stage-gate process as validated projects.
• Create project teams and work cross-functionally to confirm operational and financial feasibility, including ops testing.
• Manage project team through development and execution of taste tests and internal/external alignment materials.
• Oversee development and execution of national campaigns for taste and menu innovations.
• Lead the preparation and presentation of innovation progress at key events and meetings.
• Lead beverage strategy and partnerships, managing franchisee involvement and innovation of national beverage LTOs and menu launches.

Requirements

• Undergraduate degree in Marketing, Marketing Research, or Social Sciences with career aspirations in consumer marketing.
• 6-8 years of experience post undergraduate degree, with 3-4 years post-MBA preferred.
• Experience as a project leader delivering results through competitive and breakthrough strategies.
• Proven track record of driving growth in an entrepreneurial environment with a startup mentality.
• Product management experience leading multi-functional teams using stage-gate process.
• Strong communication skills and ability to work well with cross-functional teams and multiple stakeholders.
• Deep analytical skills and ability to utilize data for decision-making amid ambiguity.
• Experience building empathy with customers and extracting insights through field and co-development exercises.
• Fundamentals of marketing and innovation, including creating offers, new products, and promotions that excite consumers.

Nice to Have

• MBA degree.

Qualifications

• Undergraduate degree in Marketing, Marketing Research, or Social Sciences.