Brand Manager, US RTD - On the Rocks

About the Role

Key Responsibilities

• Accountable for the Annual Operating Plan including achieving Volume, Revenue and Gross Profit targets.
• Supporting the strategic thinking for and development of the On The Rocks marketing plans, including management of the annual planning process.
• Developing through-the-line, consumer-centric programs across all retail channels and targeted trade plans to address specific needs in top markets.
• Working closely with the Innovation Team to identify and successfully commercialize innovations that meet consumer needs and drive portfolio growth.
• Collaborating with cross-functional teams (Customer Marketing, Finance, Consumer Insights, and Sales) to align on strategic priorities, ensure plan execution, and drive results.
• Understanding and evaluating the effectiveness of marketing activities by analyzing key business metrics (depletions, distribution, velocity, Nielsen, pricing, profit, etc.) and making recommendations.

Requirements

• 4-6 years of marketing experience in Consumer Packaged Goods, Beer, Spirits, and/or on a lifestyle brand.
• MBA or equivalent advanced degree preferred.
• Experience and in-depth knowledge of the US alcohol industry and the 3-tiered system dynamics is strongly preferred.
• Strategic thinker capable of connecting consumer insights, market considerations, and business realities to drive growth.
• Proven ability to deliver marketing activities that powerfully connect consumers to brand purpose and drive culture.
• Experience working in a fast-paced, dynamic category with a rapid and competitive consumer purchase cycle.
• Exceptional leadership, creative problem solving, decision-making skills, and stakeholder engagement abilities.
• Highly organized, excellent multi-tasker, and committed to delivering top-tier marketing programs.
• Strong communication, active listening, influencing, and presentation skills.
• Prior experience working cross-functionally and with global brand resources is an advantage.

Nice to Have

• Experience with Nielsen data and market analytics tools.

Qualifications

• Bachelor's degree (implied from experience requirements).
• Master of Business Administration (MBA) preferred.

Benefits & Perks

• Annual salary range of $135,000 to $150,000 plus an annual bonus.
• 401(k) match.
• Profit sharing.
• Medical and wellness benefits.