Brand Manager - Womens Health

Perrigo Company

Grand Rapids, MI

Full Time

Senior

134k-150k

8 days ago

Job Description

About the Role

At Perrigo, we are driven by our mission to Makes Lives Better Through Trusted Health and Wellness Solutions, Accessible to All. We are proud to be a Top 10 player in the European Consumer Self-Care market and the largest U.S. store brand provider of over the counter and infant formula. Dedicated to providing The Best Self-Care for Everyone, we are the people behind the brands you trust. We are Opill®, Compeed®, Solpadeine®, NiQuitin®, ACO®, and many more. We Are Perrigo. We are committed to enhancing the wellbeing of our colleagues and consumers alike. We pride ourselves on fostering an inclusive, collaborative culture where each person can experience a sense of belonging.

Key Responsibilities

Support the Associate Brand Director on brand initiatives including innovation, commercialization, and product launch activities.
Lead the launch of Women's Health products, collaborating with internal and external teams to support sales and drive performance.
Champion consumer understanding by partnering with Insights to develop learning plans, lead social listening, and embed consumer focus across teams.
Expand product accessibility through strategic coalition partners, donation programs, and sampling initiatives.
Collaborate with the digital team to execute direct-to-consumer (DtC) merchandising and sampling programs.
Oversee end-to-end management of Perrigo's Rx Women's Health brand, working closely with external sales and marketing partners.
Develop and implement marketing plans for healthcare professionals, including content creation, webinars, and event participation.
Lead the creation and execution of brand assets, supported by a clear content measurement strategy.
Analyze and report on digital and social media campaigns, optimizing plans and KPIs to meet evolving business needs.
Represent Women's Health in monthly demand reviews and manage inventory planning.
Drive sales communications by developing marketing materials for monthly updates and customer meetings.
Mentor and support the development of the Sr. Associate Brand Manager.
Manage day-to-day responsibilities including Stage Gate deliverables, meeting management, project management, A&P budget management, ad hoc analyses, and performance reporting.

Requirements

A bachelor's degree in business, Marketing or a related field; Master's Degree/MBA preferred.
8+ years of experience, with 3-5 years in CPG Brand Management, Media, Shopper Marketing, or Retail Marketing as a plus.
Digital marketing and data analytics experience required.
Demonstrated ability to support established business plans, possess marketing creativity, and develop verbal and written communication skills.
Excellent project and time management skills.
Ability to influence without authority to internal teams.
Comfort with ambiguity and uncertainty, and ability to navigate unfamiliar situations and organizational pivots.
Strong analytical acumen and critical thinking skills, complemented by marketing intuition.
Self-motivation, attention to detail, and commitment to deadlines.
Ability to drive results based on strategy with minimal supervision.
Up to 25% travel may be required.

Nice to Have

Master's Degree/MBA
Experience in CPG Brand Management, Media, Shopper Marketing, or Retail Marketing

Qualifications

Bachelor's degree in business, Marketing or a related field.

Benefits & Perks

Competitive compensation with a target base salary range for NJ of $134,000 - $150,000.
Benefits tailored to supporting employees and their families.
Career development opportunities.
Hybrid working approach allowing two days a week remote work.
Inclusion in Forbes list of "America's Best Employers by State 2024".

Working at Perrigo Company

We pride ourselves on fostering an inclusive, collaborative culture where each person can experience a sense of belonging. We are committed to enhancing the wellbeing of our colleagues and consumers and support a flexible work environment that values both in-office and remote work.

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