Brand Marketing Analyst

About the Role

Key Responsibilities

• Act as Analytic Lead with a cross-functional team (Ford teams + Agency Partners) to optimize and coordinate project strategies and tactics for multiple campaigns.
• Define key performance metrics and set KPIs to drive business growth.
• Track business progress and provide consistent optimization for retail and commercial business units.
• Utilize preliminary and final reports to optimize future marketing initiatives.
• Create concise themes and stories in analytic deliverables when necessary.
• Improve upon existing project deliverables to allow for more efficient and timely delivery to management.
• Partner with the agency and internal stakeholders to provide insights, best practices, and recommendations for optimization.
• Stay in communication with the cross-functional team to ensure understanding of learning objectives and strategies.
• Develop hypotheses and tests to support a continuous learning agenda.

Requirements

• Bachelor's degree in marketing, data analysis or equivalent combination of relevant education and experience.
• At least 5-7+ years in data analysis, preferably in the social/digital marketing field.
• Proficiency in data analytics and visualization tools such as Adobe, Google Analytics, Excel, PowerPoint, Tableau, Power BI, or similar software.
• Strong analytical skills, the ability to derive actionable insights from complex data sets and storytelling capabilities.
• Excellent communication and presentation skills to convey findings to non-technical stakeholders.
• Detail-oriented, with a passion for accuracy in data analysis.
• Strong project management skills and the ability to handle multiple tasks simultaneously.

Nice to Have

• Knowledge of digital media platforms and marketing trends.
• Strong business acumen and understanding of how various parts of the business interact to help achieve goals.
• Experience analyzing data from various marketing channels (Digital, Social, web, CRM).
• Familiarity with digital marketing campaign management and measurement.
• Ability to manage multiple projects and work proactively in a collaborative, fast-paced environment.
• Comfortable presenting to cross-functional teams and senior management.

Qualifications

• Bachelor's degree in marketing, data analysis or equivalent combination of relevant education and experience.

Benefits & Perks

• Paid parental leave
• Paid holidays
• Health insurance
• Dental insurance
• Vision insurance
• Prescription drug insurance
• Tuition reimbursement
• Paid time off
• Adoption assistance
• Vehicle discount program for employees and family members
• Management leases
• Established and active employee resource groups
• Paid community service time
• Paid holidays including the week between Christmas and New Year's Day
• Option to purchase additional vacation time