Brand Marketing Associate

About the Role

Key Responsibilities

• Collaborate with cross-functional teams on critical business initiatives, including brand positioning, campaign development, media strategy, events, and promotional materials.
• Assist in the development and execution of integrated brand campaigns in the US, Canada, and UK. Manage timelines, provide creative feedback, and facilitate communication across internal and external teams.
• Partner with the marketing analytics team and CG sales team to analyze campaign or event performance and identify optimization opportunities.
• Oversee the dealer swag program from end to end; oversee sourcing, design, inventory management, distribution, and tracking.
• Manage the CarGurus asset library including photos and videos to ensure proper licensing and accessibility.
• Monitor industry trends to identify growth opportunities.
• Analyze survey results to provide insights on brand health and customer perception.

Requirements

• 0-2 years experience with interest in brand marketing or marketing operations.
• High level of organization and accountability, with the ability to effectively manage time and competing priorities.
• Excellent persuasive communication skills: written, verbal, and presentation.
• Demonstrated analytical skills with ability to generate business insights from diverse data sources.
• Working knowledge of various data analysis and reporting tools and comfort in getting up to speed on new tools (e.g., Google Analytics, Looker, Excel/Google Sheets or similar tools).

Nice to Have

• Interest in brand marketing or marketing operations.

Qualifications

• Interest in brand marketing or marketing operations (0-2 years experience).

Benefits & Perks

• Best-in-class benefits and compensation, including equity for all employees.
• Career development and corporate giving programs.
• Employee resource groups (ERGs) and communities.
• Flexible hybrid work model and robust time off policies.
• Perks such as daily free lunch, a new car discount, meditation and fitness apps, commuting cost coverage.