Marketing Manager (Brand Strategist)

About the Role

Key Responsibilities

• Serve as an expert and advocate for the company’s brand architecture and design system.
• Proactively manage and resolve escalations involving debates and disagreements with internal teams regarding brand implementation, including drafting and editing long-form documents (memos) and participating in meetings.
• Provide guidance to internal teams on effective implementation of the brand design system and adherence to brand architecture.
• Develop integrated content briefs that guide design strategy for retail campaigns, based on customer insights and business objectives.
• Support end-to-end retail campaign development, including drafting strategic setup documents for alignment and approvals.
• Support the strategy and execution of retail style guides for events like Back to School, Holiday, and seasonal campaigns to ensure global consistency and timely delivery.
• Liaise with business partners to gain alignment on campaign and style guide strategy and creative development.
• Oversee campaign and creative program management for key initiatives such as the Holiday toybook and connected gaming experiences.
• Identify and implement process improvements to enhance business performance and facilitate learning sharing.
• Manage creative asset development and delivery across multiple channels.
• Quickly identify and assess risks, develop mitigation plans, and collaborate across teams to address potential issues.

Requirements

• Proven experience (10+ years) in brand strategy, either in-house or from a top design consultancy, with expertise in brand architecture and design systems.
• Exceptional long-form business writing skills, with the ability to articulate complex issues clearly and concisely in documents such as memos.
• Ability to eloquently describe and parse different situations, and communicate effectively with a range of executives.
• Proven ability to manage stakeholder relationships and collaborate across internal teams (Brand Planning, Creative, Media, Insights, Production) and external partners.
• Self-starter with limited supervision, capable of operating in a consultative and partnered mindset.
• Analytical background, comfortable with data and insights but not requiring deep mathematical analysis.
• Bachelor’s Degree.

Nice to Have

• Experience with brand architecture and design systems in a retail or consumer-focused environment.
• Background working with creative agencies or in design consultancy roles.

Qualifications

• Bachelor’s Degree.

Benefits & Perks

• Access to subsidized health, vision, and dental plans.
• Paid sick leave.
• Retirement plans with a match.