Sr Manager, Marketing - Brand

About the Role

Key Responsibilities

• Lead the evolution of a unified brand strategy that supports business growth, strengthens market differentiation, and reflects positioning in human-centered education.
• Collaborate closely with Product Marketing, Growth Marketing, Institutional Marketing, and Gale Marketing to align brand messaging with customer-facing strategies across the funnel.
• Ensure brand consistency across channels, creative assets, and marketing initiatives, including website, content, events, and campaigns.
• Partner with Research, Corporate Communications, Customer Experience teams, agencies, internal creative teams, and market research partners to translate insights into brand strategy and drive execution.
• Ensure brand is embedded throughout the go-to-market planning process and serve as a brand steward for integrated marketing campaigns.
• Lead and mentor the Advocacy Marketing team, developing programs that activate loyal customers as advocates.
• Oversee initiatives such as faculty testimonials, ambassador programs, community engagement, and peer-to-peer recommendation programs.
• Collaborate with Sales Enablement and Customer Success to scale customer storytelling and success proof points.
• Define KPIs to assess brand awareness, perception, and advocacy program effectiveness.
• Apply data to refine brand strategy and identify opportunities for greater impact.
• Contribute to executive-level reporting on brand and advocacy performance.
• Provide leadership focused on go-to-market priorities, execution, and goal achievement.
• Support continuous employee discovery, growth, and development through coaching and feedback.

Requirements

• Minimum of 7 years of experience in brand strategy, brand marketing, or related roles.
• Experience building and leading teams, setting expectations, mentoring, and developing performance.
• Experience developing and evolving brand strategy within a B2B or B2B2C organization.
• Exceptional communication, presentation, listening, storytelling, and cross-functional collaboration skills.
• Proven ability to work with creative agencies and leverage market research to inform strategy.
• A self-starter with a can-do attitude and very strong attention to detail.
• Ability to work with ambiguity, multiple priorities, and specific deadlines.
• Experience with customer advocacy or influencer programs is a plus.
• Passion for education, innovation, and creating substantial customer experiences.

Nice to Have

• Experience with customer advocacy or influencer programs.

Qualifications

• Educational background is not explicitly specified in the description.

Benefits & Perks

• Comprehensive and rewarding Total Rewards package.
• Base pay range of $117,200.00 - $152,200.00 USD, with potential incentive compensation for sales roles.