Brand Marketing Manager

About the Role

Key Responsibilities

• Drive execution of integrated media campaigns across various channels, including planning, executing, and optimizing paid media efforts both directly and with digital paid media agencies.
• Manage media deployment across channels such as Digital advertising (Meta, Google, YouTube, TikTok), Shopper/retailer media (Criteo, Instacart, retailer-specific platforms), and Traditional media (print, Out of Home, digital publishing).
• Support the Sr. Marketing Director on project management of strategic brand campaigns to increase awareness, engagement, and revenue.
• Analyze and prioritize creative in paid media using AB testing to inform creative briefs and evaluate what creative performs well.
• Report on KPIs, analyze results to generate insights, and recommend adjustments to media strategies and plans.
• Collaborate with sales and field marketing teams to support retailer and regional initiatives.
• Be open to taking on new responsibilities and managing additional activities as opportunities arise.

Requirements

• Bachelor's Degree or Master's Degree in Business, Marketing, or related fields; MBA preferred but not required.
• 6-8 years of experience in brand management, product marketing, or related fields at a consumer company, preferably in consumer packaged goods or food.
• Experience in launching or supporting integrated marketing campaigns.
• Hands-on experience managing digital advertising and/or performance marketing, directly or via an agency.
• Proficiency in deploying content on Meta, YouTube, and TikTok for paid marketing campaigns.
• Experience managing agencies or freelancers, including briefing, timelines, performance measurement, and invoice oversight.
• Strong analytical skills with proficiency in Excel/Google Sheets and the ability to translate data into insights.
• Experience in reporting and analyzing marketing metrics, creating data dashboards, and interpreting key metrics.
• Familiarity with shopper marketing and retail network marketing.
• Exposure to traditional media planning with media owners and publishers, such as OOH and print.
• Proficiency with communication and planning tools like Slack, Google Suite, and Asana.
• Experience managing budgets.
• Strong organizational skills, energetic, and able to work in a fast-paced environment, including non-standard hours.

Nice to Have

• Strong interest in food systems and the food space.
• Knowledge of local market culture and dynamics.

Qualifications

• Bachelor's Degree or Master's Degree in Business, Marketing, or related fields.
• 6-8 years of experience in brand management, product marketing, or related fields.

Benefits & Perks

• $85K-$100K salary with equity package, commensurate with experience.
• Medical, Dental, and Vision Insurance (100% employer paid).
• Life Insurance and Long Term Disability Insurance.
• Employee Assistance Program (EAP).
• Pet Insurance.
• 401(k) Retirement Plan (Roth & Traditional).
• Paid Parental Leave.
• Office social events including happy hours, parties, and community service projects.