Brand Marketing Manager

About the Role

Key Responsibilities

• Build and maintain brand equity by ensuring consistent messaging and visual identity across all customer and associate touchpoints.
• Identify, develop, and manage brand partnerships to enhance the hotel's presence and guest experience.
• Design and execute immersive brand and Signature experiences that support key marketing campaigns, food & beverage, and spa initiatives.
• Develop and lead internal branding initiatives aimed at driving customer brand awareness and generating incremental revenue.
• Oversee all building lighting requests, ensuring alignment with brand standards and special events.
• Collaborate with key stakeholders on major capital projects, providing creative direction and brand oversight for property refreshes or rebranding efforts.

Requirements

• College Degree (BS/BA).
• Marketing, Communications, Hospitality experience.
• Previous experience in Brand Marketing and development.
• Vendor, Partnership management and contract negotiation experience.
• Strong project management and organizational skills.
• Strong presentation and communication skills with the ability to connect and influence.
• Possesses superior copywriting and editing skills and understands appropriate grammar, spelling, and punctuation rules.
• Highly proficient in all MS Office products, Adobe Creative Cloud including Photoshop, InDesign, & Illustrator, Canva, Dropbox, and Digital Asset Management Tools.
• Experience in the hospitality or travel industry is a plus.
• Proven ability to coordinate projects, meet tight deadlines on short notice, and multi-task.
• Supports the brand's defined voice and tone.

Nice to Have

• Experience in the hospitality or travel industry.

Qualifications

• College Degree (BS/BA).