Brand Marketing Manager (7081900)

About the Role

Key Responsibilities

• Drive long-term brand transformation, incremental transactions, and same store sales growth through innovative and consumer-centric marketing and product innovation.
• Help drive the CEP Team Pillar of the business for Taco Bell and execute omnichannel marketing campaigns supporting this pillar.
• Lead creative and idea brief development to align internal creatives and external agencies to deliver impactful work that promotes growth.
• Manage and inspire agency partners to develop compelling consumer communications from briefing to launch.
• Partner with Product Marketing to design product communication briefs based on breakthrough consumer insights and clear product benefits.
• Develop cross-functional relationships to facilitate alignment on program development, creative development, and launch plans.
• Lead strategic alignment and project management across Communications, Food Innovation, Operations, and other teams to strengthen the pipeline for 2025 and build for 2026.
• Collaborate with Public Relations, Digital, Social, and Media teams to develop multi-channel activation strategies.
• Provide onboarding, ongoing training, and coaching to direct reports.
• Coach direct reports to support all actions and lead key briefings to finalize creative and digital tactics internally and externally.

Requirements

• Bachelor's Degree required.
• Minimum 8+ years of relevant experience including 3 years in Brand Marketing, Product Marketing, and/or Strategic Planning roles (CPG, Agency, or QSR preferred).
• 3+ years in a management or leadership role.
• Experience in multi-channel retail industry and/or franchised business is a plus.
• Strong strategic thinking and storytelling abilities to drive food communications.
• Experience working with cross-functional teams and agency partners to create multi-channel marketing campaigns.
• Strong influence and collaboration skills to navigate a highly matrixed organization.
• Demonstrated leadership, project management, and planning skills.
• Self-motivated with a strong drive for results and intellectual curiosity.

Nice to Have

• Experience in multi-channel retail industry and/or franchised business.

Qualifications

• Bachelor's Degree.

Benefits & Perks

• Hybrid work schedule with onsite expectation Tuesday through Thursday and flexible Fridays.
• Onsite childcare through Bright Horizons.
• Onsite dining center and game room.
• Onsite dry cleaning, laundry services, and carwash.
• Onsite gym with fitness classes and personal trainer sessions.
• Up to 4 weeks of vacation per year plus holidays and volunteer time off.
• Generous parental leave and adoption assistance.
• 401(k) with 6% matching contribution from Yum! Brands with immediate vesting.
• Comprehensive medical and dental benefits including prescription coverage and preventive care.
• Discounts, free food, swag, and other benefits.