Brand Marketing Manager / Brand Strategy and Messaging Lead

Indotronix International Corporation

Basking Ridge, NJ

Full Time

Senior

about 1 month ago

Job Description

About the Role

The Brand Marketing Manager / Brand Strategy and Messaging Lead is responsible for developing and executing brand strategies, messaging, and positioning to enhance the company's brand presence and market impact. This role involves leading brand initiatives and ensuring consistent communication across channels to support business growth.

Key Responsibilities

Develop and implement brand strategies and messaging frameworks.
Lead the creation of brand content and communication materials.
Ensure consistent brand messaging across all marketing channels.
Collaborate with cross-functional teams to align brand initiatives with business objectives.
Monitor and analyze brand performance and market trends to inform strategy.

Requirements

Proven experience in brand management, marketing, or related roles.
Strong understanding of brand strategy, messaging, and positioning.
Excellent communication and storytelling skills.
Ability to lead projects and collaborate with diverse teams.
Experience with market research and performance analysis.

Nice to Have

Experience in digital marketing and social media management.
Knowledge of branding tools and analytics platforms.
Previous experience in a leadership or managerial role.

Qualifications

Bachelor's degree in Marketing, Business, Communications, or related field.
Relevant professional certifications are a plus.

Benefits & Perks

Competitive salary and benefits package.
Opportunities for professional development.
Inclusive and diverse work environment.

Working at Indotronix International Corporation

Indotronix is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, creed/religion, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, or sex.

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