Brand Marketing Manager, Cross-Family of Apps

Meta

Menlo Park, CA

Full Time

Senior

1 day ago

Job Description

About the Role

The Family of Apps, Consumer and Creator Marketing organization is comprised of marketing teams for Facebook, Instagram, WhatsApp, Messenger and Threads that focus on driving brand preference and growth with both the consumer and creator audiences. The team is looking for an experienced marketer to drive cross-portfolio marketing programs that enable us to achieve our north star vision of being the most preferred and used brands in our respective categories. This person will be responsible for leading large scale initiatives that are priorities across multiple apps and surfaces, including large scale product go-to-markets across multi-apps, cross app consumer moments and partnerships, as well as ensuring that the governance and operations of our brands are executed flawlessly.

Key Responsibilities

Lead multi-app marketing initiatives working with the app team to deliver impactful marketing efforts that leverage the full scale of the portfolio
Lead large scale cross-app go-to-market initiatives (e.g., parents, teen accounts, AI studio) partnering with respective app and central teams such as Product, Product Marketing, Public Affairs Marketing, Data Science, and Product Growth
Lead large scale cross-app, portfolio moments, partnerships and sponsorships (e.g., March Madness, World Cup, Olympics, UFC) in close collaboration with Partnerships and Business Development
Lead brand governance and strategic operations efforts across the Family of Apps portfolio
Ensure brand design continues to evolve with our brand positioning and our brand value is delivered effectively through licensing and third parties
Steward confidential and time-sensitive brand programs in partnership with brand strategy, product marketing, communications, and trademark teams
Leverage data and analysis to enhance development and implementation of brand strategies and design systems
Manage internal rhythms of business programs and processes to improve organizational effectiveness and efficiency

Requirements

10+ years of work experience in marketing, strategy, operations, partnerships or a similar field
Experience working closely with consumer brands and marketing programs that resonate with target audiences
Proven track record of persuading internal stakeholders and launching efforts that drive business impact
Experience leading brand governance to ensure brand design aligns with brand positioning and value
Experience operationalizing complex, full funnel marketing plans, brand guidelines, or similar bodies of work
Ability to adapt to quickly changing priorities and deadlines, with effective planning skills
Strong communication and presentation skills suitable for diverse audiences
Organizational skills to manage multiple projects autonomously
Cross-functional collaboration and influence skills to bring together multiple teams and data points
Thrives in ambiguity, change, and high pace environments while maintaining attention to detail
Experience identifying and implementing 0→1 solutions within a matrixed organization
Bachelor's degree in a related field or equivalent practical experience
Experience in the technology industry or via advisory work
Experience in marketing operations, brand governance, or brand management
Experience with contract negotiation and partnerships