Brand Marketing Manager, Cross-Family of Apps

Meta

San Francisco, CA

Full Time

Senior

1 day ago

Job Description

About the Role

The Family of Apps (FoA), Consumer and Creator Marketing organization is comprised of marketing teams for Facebook, Instagram, WhatsApp, Messenger and Threads that focus on driving brand preference and growth with both the consumer and creator audiences. The team is looking for an experienced marketer to drive cross-portfolio marketing programs that enable us to achieve our north star vision of being the most preferred and used brands in our respective categories. This person will be responsible for leading, driving, and supporting large scale initiatives that are priorities across multiple apps and surfaces, including product go-to-markets across multi-apps, cross app consumer moments and partnerships, as well as ensuring the governance and operations of our brands are executed flawlessly.

Key Responsibilities

Lead multi-app marketing initiatives working with the app team to deliver impactful marketing efforts that leverage the full scale of the portfolio
Lead large scale cross-app go-to-market initiatives (e.g., parents, teen accounts, AI studio) partnering with respective app and central teams such as Product, Product Marketing, Public Affairs Marketing, Data Science, and Product Growth
Lead large scale cross-app, portfolio moments, partnerships, and sponsorships in close collaboration with Partnerships and Business Development
Lead and support operations efforts across the Family of Apps portfolio
Ensure brand design continues to evolve with our brand positioning and our brand value is delivered effectively through licensing and third parties
Steward confidential and time-sensitive brand programs in partnership with brand strategy, product marketing, communications, and trademark teams
Leverage data and analysis to enhance development and implementation of brand strategies and design systems
Manage internal rhythms of business programs and processes to improve the effectiveness and efficiency of the marketing organization

Requirements

7+ years of work experience across a combination of brand marketing, product marketing, strategy, operations, partnerships or a similar field
Experience with highly collaborative projects, demonstrated business acumen, and detail-oriented operational skillset
Experience operationalizing complex, cross-functional, full funnel marketing plans, brand guidelines or similar bodies of work
Experience working closely with consumer brands and marketing programs that resonate with target audiences, with a track record of persuading internal stakeholders and launching impactful efforts
Strategic rigor and business acumen, with the ability to articulate strategy and execute high-impact marketing
Experience leveraging data and analysis to develop and implement brand strategies and design systems
Thrives in ambiguity, change, and high pace, driving progress effectively in such an environment
Strong communication and presentation skills adaptable for audiences at all levels
Demonstrated organizational skills to manage multiple projects with autonomy
Experience identifying and implementing 0→1 solutions across a matrixed organization and optimizing existing systems
Bachelor's degree in a related field or equivalent practical experience
Experience in the technology industry, directly or via advisory work
Experience in marketing operations, brand governance, and/or brand management
Experience with contract negotiation and partnerships