Director, Brand & Content Marketing

About the Role

Key Responsibilities

• Define and evolve Recharge's brand identity and narrative across every channel and asset.
• Drive full-funnel brand expression: from high-impact hero moments to nuanced microcopy and motion.
• Lead, inspire and scale our Brand team—writers, campaign managers and content producers—with an eye toward excellence, consistency, and emotional impact.
• Partner with Product Marketing, Demand Gen, and Partnerships to deliver breakthrough campaigns that speak to both DTC founders and enterprise buyers.
• Manage and evolve our voice, tone, and visual identity to show—not just tell—what we stand for.
• Collaborate with external agencies and freelancers when needed, but build internal creative muscle that can run fast and punch above its weight.

Requirements

• Have 8-12+ years of experience in brand, creative, and content leadership, ideally in B2B SaaS, DTC tech, or agency roles serving bold brands.
• Are a strategic creative—you can shape a brand platform, not just write a great headline or layout a good deck.
• Think in systems—how brand expression connects across web, campaigns, product, events, and social.
• Love brand strategy but sweat the craft. Words, typography, and design quality matter deeply to you.
• Understand storytelling as go-to-market—you can translate positioning into provocative narratives that make customers feel something.
• Are fluent in brand team dynamics: hiring, feedback, coaching, prioritization, and process without bureaucracy.
• Have launched brands or rebrands and know how to bring a vision to life at every level.
• Believe that Brand is a revenue driver—not a cost center.

Nice to Have

• Experience working in or with ecommerce and subscription platforms.
• Strong understanding of visual and verbal identity development.

Qualifications

• Experience in brand, creative, and content leadership roles with 8-12+ years of relevant experience.

Benefits & Perks

• Medical, dental and vision plans
• Retirement plan with employer contribution
• Flexible Time Off
• Paid Parental Leave
• Monthly Remote Life and Merchant stipends