Director, Industry Marketing - Brand (Temporary)New

New York Times

New York, NY

Temporary

Director

171k-183k

3 days ago

Job Description

About the Role

Reporting to the SVP Marketing, Advertising, we are hiring a temporary Director of Industry Marketing to help us articulate and share our advertising story with the industry. You will oversee a team of marketers and partner with leads across the organization to strategize and implement global marketing strategies and communications, balancing between internal and external audiences. This is a parental leave cover for 6 months with no direct managerial responsibilities. You will work out of our NYC headquarters 3 days per week.

Key Responsibilities

Partner with leadership to drive the development and awareness of New York Times Advertising alongside the broader NYT portfolio of brands to create differentiation in the industry.
Provide strategic leadership, creative insight, content development and oversight of all marketing activities and channels such as newsletters, website and social.
Develop value propositions, narratives and messaging - from core pitch to campaigns —that resonate with our several audiences across categories and the industry.
Manage press efforts alongside our PR agency, including identifying press-worthy opportunities, partnering with SMEs to develop supporting pitch materials, and amplifying external communications.
Lead the awards strategy for advertising, collaborating with creative and production teams.
Partner with Industry events team to program internal and external events, developing content, scripting and prepping speakers.
Develop, write and manage leadership communications to the department.
Oversee the development of bi-Monthly All Hands from content and scripting to production, working with senior leadership to highlight key initiatives across the department.
Develop presentation content for external speaking engagements.
Ideate and execute culture programs with engaging programming to inspire teams.
Optimize the results of our impact across all channels and initiatives.

Requirements

Bachelor's degree in Communications, Marketing or related field.
10+ years of experience in marketing or advertising at a high-growth company.
Written and verbal skills that match the quality of The Times.
Experience liaising and creating communications with leadership.

Qualifications

Experience in marketing or advertising at a high-growth company.
Strong communication skills, both written and verbal.

Working at New York Times

The New York Times Company is committed to being the world's best source of independent, reliable and quality journalism. To do so, we embrace a diverse workforce that has a broad range of backgrounds and experiences across our ranks, at all levels of the organization. We encourage people from all backgrounds to apply. We are an Equal Opportunity Employer and do not discriminate on the basis of personal characteristics protected by law.

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