Brand Marketing Manager, Cross-Family of Apps

Meta

Los Angeles, CA

Full Time

Senior

1 day ago

Job Description

About the Role

The Family of Apps, Consumer and Creator Marketing organization is comprised of marketing teams for Facebook, Instagram, WhatsApp, Messenger and Threads that focus on driving brand preference and growth with both the consumer and creator audiences. The team is looking for an experienced marketer to drive cross-portfolio marketing programs that enable us to achieve our north star vision of being the most preferred and used brands in our respective categories. This person will be responsible for leading large scale initiatives that are priorities across multiple apps and surfaces, including large scale product go-to-markets across multi-apps, cross app consumer moments and partnerships, as well as ensuring that the governance and operations of our brands are executed flawlessly.

Key Responsibilities

Lead multi-app marketing initiatives working with the app team to deliver impactful marketing efforts that leverage the full scale of the portfolio
Lead large scale cross-app go-to-market initiatives (e.g. parents, teen accounts, AI studio etc) partnering with respective app and central team e.g. Product, Product Marketing, Public Affairs Marketing, Data Science, Product Growth etc. for each individual app
Lead large scale cross-app, portfolio moments, partnerships and sponsorships (e.g. March Madness, World Cup, Olympics, UFC etc) in close collaboration with Partnerships, Business Development, etc
Lead brand governance and strategic operations efforts across the Family of Apps portfolio
Ensure brand design continues to evolve with our brand positioning and our brand value is delivered effectively through licensing and third parties
Steward confidential and time-sensitive brand programs in partnership with brand strategy, product marketing, communications and trademark teams
Leverage data and analysis to enhance development and implementation of brand strategies and design systems
Manage internal rhythms of business programs and processes that help the Family of Apps Consumer and Creator marketing organization operate in a more effective and efficient manner

Requirements

10+ years of work experience in marketing, strategy, operations, partnerships or a similar field
Experience in working closely with consumer brands and marketing programs that successfully resonate with the target audience
Track record of persuading internal stakeholders and launching meaningful efforts that drive business impact
Experience leading brand governance to ensure brand design continues to evolve with brand positioning and value
Experience operationalizing complex, full funnel marketing plans, brand guidelines or similar bodies of work
Ability to adapt to quickly changing priorities and deadlines, prioritize work, and plan time effectively
Strong communication and presentation skills suitable for audiences at all levels across the organization
Demonstrated organizational skills to manage multiple projects with autonomy
Cross-functional collaborator and influencer skills to build trust and bring together multiple teams
Thrives in ambiguity, change, and high pace, driving progress while maintaining attention to detail
Experience identifying and implementing 0→1 solutions across a matrixed organization
Bachelor's degree in a related field, or equivalent practical experience
Experience in the technology industry, whether directly or via advisory work
Experience in marketing operations, brand governance and/or brand management
Experience with contract negotiation and partnerships