Brand Marketing Manager IV

BCforward

Menlo Park, CA

Contract

Senior

166k-177k

14 days ago

Job Description

About the Role

BCforward is seeking a highly motivated Brand Marketing Manager IV for a hybrid role in New York, Los Angeles, San Francisco, Menlo Park, or Burlingame, CA. The position involves leading influencer marketing programs, building and scaling first-party influencer affiliate initiatives, and influencing cross-functional teams and senior stakeholders. BCforward is a Black-owned firm with a strong culture centered on People-Centric values, diversity, excellence, optimism, and accountability, supporting organizations worldwide with a workforce of over 6,000 consultants.

Key Responsibilities

Lead and scale first-party influencer affiliate programs, focusing on owned and operated influencer initiatives.
Influence cross-functional teams and senior stakeholders to drive marketing strategies and program success.
Negotiate complex contracts and manage high-value influencer relationships.
Mentor junior team members and lead projects independently.
Analyze data, optimize performance, and measure ROI of marketing programs.
Build strong relationships within the digital marketing or e-commerce environment to support program growth.

Requirements

7+ years of experience in affiliate marketing with a focus on owned and operated influencer programs.
Proven leadership in building and scaling influencer affiliate programs.
Strong strategic thinking and ability to influence cross-functional teams and senior stakeholders.
Excellent communication, project management, and stakeholder management skills.
Proficiency in data analysis, performance optimization, and ROI measurement.
Experience with analytic tools and software for tracking and reporting program effectiveness.
Strong analytical skills focused on driving results and achieving business goals.
Experience in large-scale digital marketing or e-commerce environments.
Familiarity with Client marketing ecosystem is a plus.
Top 3 hard skills: Influencer/Creator title, Affiliate (owned and operated creator content), Scaled Community Ambassador Programs, Creator monetization.
Good to have skills: Data and measurement experience, analytics, product or PMM experience working with marketers and engineers.

Nice to Have

Data and measurement experience.
Quantifying / analytics skills.
Product or PMM experience working with marketers and engineers.

Qualifications

No specific formal educational qualifications specified in the description.

Benefits & Perks

Comprehensive benefits package including major medical, HSA, dental, vision, employer-provided group life, voluntary life insurance, short-term and long-term disability, and 401k.

Working at BCforward

BCforward champions the power of human potential, emphasizing core values of People-Centric, Optimism, Excellence, Diversity, and Accountability. The company has a strong culture and is recognized as a market leader and a best-in-class place to work, supporting diversity and equal opportunity in employment.

Apply Now