Brand Marketing Manager IV

BCforward

Menlo Park, CA

Contract

Senior

166k-177k

14 days ago

Job Description

About the Role

The Brand Marketing Manager IV role at BCforward is a contract position based in multiple locations including New York, Los Angeles, San Francisco, Menlo Park, and Burlingame, CA, with a hybrid onsite work arrangement. The position involves leading influencer and affiliate marketing initiatives, building and scaling first-party influencer programs, and influencing cross-functional teams and senior stakeholders. BCforward is a Black-owned firm with a global presence, supporting clients with workforce management and digital product delivery, emphasizing core values such as People-Centric, Optimism, Excellence, Diversity, and Accountability.

Key Responsibilities

Lead and scale first-party influencer affiliate programs with a focus on owned and operated influencer programs.
Influence cross-functional teams and senior stakeholders to drive marketing initiatives.
Negotiate complex contracts and manage high-value influencer relationships.
Mentor junior team members and lead projects independently.
Analyze data, optimize performance, and measure ROI of marketing programs.
Build strong relationships and influence outcomes in collaborative environments.
Support large-scale digital marketing or e-commerce initiatives.

Requirements

7+ years of experience in affiliate marketing with a focus on owned and operated influencer programs.
Proven leadership in building and scaling influencer affiliate programs.
Strong communication, project management, and stakeholder management skills.
Expertise in negotiating contracts and managing influencer relationships.
Proficient in data analysis, performance optimization, and ROI measurement.
Experience with analytic tools and software for tracking and reporting.
Strong analytical skills and ability to influence senior stakeholders.
Experience in large-scale digital marketing or e-commerce environments.

Nice to Have

Familiarity with Client marketing ecosystem.
Data and measurement experience.
Quantifying and analytics skills.
Product or PMM experience working with marketers and engineers.

Qualifications

Experience in affiliate marketing and influencer programs.
Leadership skills and ability to influence cross-functional teams.
Strong communication and interpersonal skills.

Benefits & Perks

Comprehensive benefits package including major medical, HSA, dental, vision, employer-provided group life, voluntary life insurance, short-term and long-term disability, and 401k.

Working at BCforward

BCforward champions the power of human potential to help companies transform, accelerate, and scale. Guided by core values of People-Centric, Optimism, Excellence, Diversity, and Accountability, the company has supported clients for over 25 years and fosters a strong, inclusive culture and a market-leading workplace environment.

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