Brand Marketing Manager, PRO Activations, East, NA (Florida based)

About the Role

Key Responsibilities

• Develop and execute a comprehensive regional marketing strategy that aligns with national and global brand initiatives and meets commercial needs.
• Drive development of new customer acquisition and retention strategies.
• Plan and implement retail activations, client experiences, localized brand partnerships, community-driven moments, and PR opportunities to increase traffic, sales, and brand desirability.
• Identify high-potential regional brand partnerships to amplify visibility and engage key consumer segments.
• Support new store openings, tourism initiatives, and seasonal moments to drive engagement and customer acquisition.
• Collaborate with retail management, corporate marketing, and creative teams to create exceptional customer experiences that enhance brand affinity.
• Lead the strategic launch and management of the Clienteling experience across the region to drive personalized engagement and improve customer lifetime value.
• Manage strategic partnerships with mall centers through media plans, display concepts, third-party partnerships, and events to increase foot traffic.
• Plan, develop, and execute in-store activations and community moments, managing all logistics including vendor procurement and partnership agreements.
• Oversee onsite event coordination, including setup, breakdown, and post-event analysis, sales tracking, and reporting.
• Manage event budgets, ensure accurate billing, and update marketing calendars.
• Analyze regional market insights, consumer trends, and industry data to inform marketing strategies.
• Lead data acquisition efforts to support targeted marketing and customer segmentation.
• Track and report on key performance metrics related to activations and partnerships.
• Build and maintain relationships with store management, internal teams, PR agencies, and local partners to support regional marketing efforts.

Requirements

• Management experience in retail field and stores.
• Bachelor's degree from a four-year college or equivalent preferred.
• Proficiency in Word, Excel, PowerPoint, Outlook, and ability to learn technical applications quickly.
• Experience with brand store events and activations is required.
• Experience with events management and local PR is a plus.
• Ability to work weekends and travel as needed, including 2-4 days per quarter to New York/New Jersey.
• Highly organized and detail-oriented with the ability to manage multiple projects simultaneously.
• Ability to work well under pressure in a fast-paced environment.
• Excellent written, verbal, and presentation skills.

Nice to Have

• Experience with events management and local PR.

Qualifications

• Bachelor's (B.A. or B.S.) from a four-year college or equivalent (preferred)

Benefits & Perks

• Robust benefits package
• Above-market time off
• Hybrid working arrangements
• Incentive compensation where applicable
• Varied learning opportunities