Brand Marketing Manager, PRO Activations, West, NA (LA based)

About the Role

Key Responsibilities

• Develop and execute a comprehensive regional marketing strategy that aligns with national and global brand initiatives and meets commercial needs.
• Drive development of new customer acquisition and retention strategies.
• Create retail activations, client experiences, local brand partnerships, community moments, and PR opportunities to increase traffic, sales, and brand desirability.
• Identify high-potential regional brand partnerships to amplify visibility and engage key consumer segments.
• Support new store openings, tourism initiatives, and seasonal moments to boost engagement and customer acquisition.
• Collaborate with retail management, corporate marketing, and creative teams to craft exceptional customer experiences that enhance brand affinity.
• Lead the launch and management of the Clienteling experience across the region to foster personalized engagement and improve customer lifetime value.
• Manage strategic partnerships with mall centers through media plans, display concepts, third-party collaborations, and events to drive foot traffic.
• Plan, develop, and execute in-store activations and community-driven events, managing all logistics from vendor procurement to onsite coordination.
• Monitor and analyze event performance, sales impact, and customer engagement, preparing reports and insights.
• Manage event budgets, ensuring proper billing and invoicing, and update marketing calendars for alignment.
• Analyze regional market insights, consumer trends, and industry data to inform marketing strategies.
• Leverage data insights to optimize marketing efforts, customer segmentation, and event formats.
• Track key performance metrics and provide regular reports on marketing activations and partnerships.
• Serve as the primary retail marketing contact for the West Coast, building relationships with store teams, external partners, and internal stakeholders.
• Coordinate with cross-functional teams to ensure alignment of marketing strategies and campaigns.

Requirements

• Management experience in retail stores and field operations.
• Bachelor's degree from a four-year college or equivalent preferred.
• Proficiency in Word, Excel, PowerPoint, Outlook, and ability to learn technical applications quickly.
• Experience with brand store events and activations is essential.
• Event management and local PR experience is a plus.
• Ability to work weekends and travel as required, including 2-4 days per quarter to New York/New Jersey.
• Highly organized and detail-oriented with the ability to manage multiple projects simultaneously.
• Ability to work well under pressure in a fast-paced environment.
• Excellent written, verbal, and presentation skills.

Nice to Have

• Experience with community-driven marketing and partnerships.
• Experience in tourism initiatives and store opening strategies.
• Knowledge of regional consumer behavior and industry trends.

Qualifications

• Bachelor's degree or equivalent experience.
• Management experience in retail and store environments.

Benefits & Perks

• Competitive salary range of $70,000 - $105,000 annually, dependent on experience and location.
• Robust benefits package, above-market time off, hybrid working arrangements, incentive compensation, and learning opportunities.