Brand Marketing Manager - Stripe

About the Role

Key Responsibilities

• Help define our brand by capturing and communicating what our brand stands for.
• Translate company goals into brand messages, develop internal resources, and engage teams with our brand and products.
• Lead end-to-end brand marketing campaigns from scratch, including customer research, audience and messaging development, creative development, production, and distribution.
• Coordinate all campaign components to tell a powerful story for our business and brand.
• Execute on campaigns, communicate updates to stakeholders, and optimize and track success metrics.
• Measure brand awareness and perception by building, refining, and refreshing our brand tracker to evaluate past campaigns and inform future initiatives.

Requirements

• Managed integrated, cross-functional, complex brand awareness marketing campaigns from research to measurement.
• Ability to see the big picture while managing detailed aspects of campaigns.
• Experience in defining brands and creating campaigns that connect with people on a human level.
• Excellent written and verbal communication skills.
• A startup mentality with a bias to action and adaptability in a fast-paced environment.
• Experience in defining and building technology brands.
• Bonus: Ability to make technical concepts easily digestible for non-technical audiences.
• Experience working with creative teams, especially in-house, and appreciation for design and creative expression.

Nice to Have

• Experience in helping define brands and working on campaigns that connect with people at a human level.
• Experience in making technical content accessible to non-technical audiences.