Brand Marketing Manager V

BCforward

Sacramento, CA

Contract

Senior

135k-156k

6 days ago

Job Description

About the Role

BCforward is seeking a Brand Marketing Manager V for a remote contract position. The role involves collaborating with cross-functional teams to develop research strategies, analyze data, and inform product development and marketing initiatives. BCforward is a Black-owned firm with a strong culture centered on People-Centric values, supporting digital product delivery and workforce management globally.

Key Responsibilities

Collaborate with cross-functional teams, including UXR, Product Data Science, and Marketing Decision Science, to develop a comprehensive learning agenda for the Wearables pillar.
Design and conduct innovative quantitative and qualitative research to inform decision-making, strategic planning, product development, and go-to-market strategies.
Translate research findings into actionable insights with clear recommendations, producing effective communication to motivate application of learnings across the organization.
Execute full-cycle research independently and leverage insights to inform strategies and drive business outcomes.
Collaborate proactively with a variety of partners and adapt to a dynamic, fast-paced environment.

Requirements

Strong communication and presentation skills with a proven track record of delivering concise, executive-level syntheses to influence business decisions.
Extensive experience in product/feature launches, driving impact and influencing decision-making.
Ability to think holistically and analytically.
8+ years of experience in quantitative and qualitative research, including hands-on experience in survey/discussion guide and data analysis.
Problem-solving and prioritization skills to develop research problems and methodological approaches.
More product development vs campaigning experience.
Insight experience in Brand Marketing, including brand campaigns and campaign creative development.
Strong research background with the capability to define and create strategies and promote products effectively.
Strong communication skills and ability to bring ideas and product development insights.

Nice to Have

Experience conducting research on wearable technology.
Experience with physical products.
Unilever and CPG marketing insight experience, including consumer packaged goods (CPG) marketing insights and tech product development.

Qualifications

8+ years of experience in research, product development, or related fields.

Benefits & Perks

This is a contract role with pay ranging from $65 to $75 per hour.
Potential for extension beyond 7+ months.

Working at BCforward

BCforward champions the power of human potential, emphasizing core values of People-Centricity, Optimism, Excellence, Diversity, and Accountability. The company has a strong culture and is recognized as a market leader and a best-in-class place to work, supporting diversity and equal opportunity.

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