Brand Marketing Manager V

BCforward

Contract

Senior

156k-156k

about 1 month ago

Job Description

About the Role

BCforward is a Black-owned firm founded in 1998, providing workforce management and digital product delivery solutions for organizations worldwide. Headquartered in Indianapolis, IN, with an Offshore Development Center in Hyderabad, India, BCforward supports over 225 clients globally with more than 6,000 consultants. The company values People-Centricity, Optimism, Excellence, Diversity, and Accountability, and has a strong culture recognized as a market leader and a best place to work. The role of Brand Marketing Manager V involves leading product and brand marketing initiatives, particularly in the Wearables pillar, with a focus on research, strategic planning, and cross-functional collaboration.

Key Responsibilities

Collaborate with cross-functional teams, including UXR, Product Data Science, and Marketing Decision Science, to develop a comprehensive learning agenda for the Wearables pillar.
Design and conduct innovative quantitative and qualitative research to inform decision-making, strategic planning, product development, and go-to-market strategies.
Translate research findings into actionable insights with clear recommendations, producing effective communication to motivate application of learnings across the organization.
Execute full-cycle research independently and leverage insights to inform strategies and drive business outcomes.
Collaborate proactively with a variety of partners and adapt to a dynamic, fast-paced environment.

Requirements

8+ years of experience in quantitative and qualitative research, including hands-on experience in survey/discussion guide and data analysis.
Strong communication and presentation skills with a proven track record of delivering concise, executive-level syntheses to influence business decisions.
Extensive experience in product/feature launches, driving impact and influencing decision-making.
Ability to think holistically and analytically.
Problem-solving and prioritization skills to develop research problems and methodological approaches.
More product development vs campaigning experience.
Brand Marketing Insight experience, including brand campaigns and campaign creative development.
Strong research background with the capability to define and create strategies and promote products effectively.

Nice to Have

Experience conducting research on wearable technology.
Experience with physical products.
Unilever and CPG marketing insight experience, including consumer packaged goods (CPG) marketing insights and tech product development.

Qualifications

8+ years of relevant experience.

Working at BCforward

BCforward champions the power of human potential to help companies transform, accelerate, and scale. Guided by core values of People-Centric, Optimism, Excellence, Diversity, and Accountability, the company fosters a strong culture of inclusion, innovation, and excellence, making it a market leader and a best-in-class place to work.

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