Brand Marketing Manager V

About the Role

Key Responsibilities

• Collaborate with cross-functional teams, including UXR, Product Data Science, and Marketing Decision Science, to develop a comprehensive learning agenda for the Wearables pillar.
• Design and conduct innovative quantitative and qualitative research to inform decision-making, strategic planning, and marketing/brand strategies.
• Translate research findings into actionable insights with clear recommendations, producing effective communication to motivate application of learnings across the organization.
• Execute full-cycle research independently and leverage insights to inform strategies and drive business outcomes.
• Collaborate proactively with a variety of partners and adapt to a dynamic, fast-paced environment.

Requirements

• Strong communication and presentation skills with a proven track record of delivering concise, executive-level syntheses to influence business decisions.
• Extensive experience in product/feature launches, driving impact and influencing decision-making.
• Ability to think holistically and analytically.
• 8+ years of experience in quantitative and qualitative research, including hands-on experience in survey/discussion guide and data analysis.
• Problem-solving and prioritization skills to develop research problems and methodological approaches.

Nice to Have

• Experience in leading insight-driven campaigns.
• Experience conducting research on wearable technology.
• Experience with physical products.
• Experience in brand building and brand strategy development.
• Capability to define and create strategies and promote products effectively.
• Experience with consumer-packaged goods (CPG) marketing insights, as well as tech product development.

Qualifications

• Experience in brand marketing insight, brand campaigns, and campaign creative development.
• Strong communication skills to clearly present ideas and collaborate with cross-functional teams.
• Experience providing insights that inform product development.

Benefits & Perks

• Comprehensive benefits package including major medical, HSA, dental, vision, employer-provided group life, voluntary life insurance, short-term disability, long-term disability, and 401k.