Brand Marketing Manager V

About the Role

Key Responsibilities

• Collaborate with cross-functional teams, including UXR, Product Data Science, and Marketing Decision Science, to develop a comprehensive learning agenda for the Wearables pillar.
• Design and conduct innovative quantitative and qualitative research to inform decision-making, strategic planning, product development, and go-to-market strategies.
• Translate research findings into actionable insights with clear recommendations, producing effective communication to motivate application of learnings across the organization.
• Execute full-cycle research independently and leverage insights to inform strategies and drive business outcomes.
• Collaborate proactively with a variety of partners and adapt to a dynamic, fast-paced environment.

Requirements

• Strong communication and presentation skills with a proven track record of delivering concise, executive-level syntheses to influence business decisions.
• Extensive experience in product/feature launches, driving impact and influencing decision-making.
• Ability to think holistically and analytically.
• 8+ years of experience in quantitative and qualitative research, including hands-on experience in survey/discussion guide and data analysis.
• Problem-solving and prioritization skills to develop research problems and methodological approaches.

Nice to Have

• Experience conducting research on wearable technology.
• Experience with physical products.
• Experience with consumer packaged goods (CPG) marketing insights and tech product development.

Qualifications

• 8+ years of experience in research and product development insights.