Brand Performance Director

WPP

Chicago, IL

Freelance

Director

115/hr-150/hr

6 days ago

Job Description

About the Role

We are Landor, a world-leading brand consultancy underpinned by expansive strategic and creative capabilities. We make brands more valuable and less vulnerable by working with clients to define and solve their business problems through the lens of brand. Our approach connects design, experience, governance, and measurement capabilities to business outcomes. Landor is part of WPP and includes companies such as amp, bdg, Deep Local, and ManvsMachine. We foster a culture of collaboration, creativity, and connection, with a hybrid work approach and a commitment to diversity and inclusion.

Key Responsibilities

Measure, quantify, predict, and project the impact of brand to provide clients with greater certainty over strategic brand decisions and their impact on business.
Support strategic and creative brand transformation efforts with the wider Landor team.
Answer key client questions regarding brand decisions that create financial uplift, brand portfolio optimization, brand stretching, and proving the commercial value of brands.
Partner with the North America region and Global Brand Performance team to deliver strategic projects that enable brand and business transformation.
Contribute to growing the modelling and analytics business in North America.

Requirements

10+ years of experience in brand consulting or business consulting with a clear understanding of how brand contributes to business success.
Ideally experience in B2C categories, such as CPG, Retail, and other consumer-facing categories.
Experience with applied modelling methodologies including financial models, ROI measurement, brand valuation, KPI establishment, and predictive modelling tools.
Proven ability to translate research and data insights into actionable recommendations for client brand and business strategies.
Experience designing, managing, and delivering data-driven approaches supporting brand equity, valuation, portfolio optimization, and business case development.
Strong project management skills with the ability to handle multiple projects simultaneously.
Excellent communication and interpersonal skills.
Experience managing and growing client relationships.
Experience developing, pitching, and winning new business.

Nice to Have

Experience working with applied modelling methodologies across a range of quantification, measurement, and future-facing modelling approaches.

Qualifications

Relevant experience in brand or business consulting.

Benefits & Perks

Competitive benefits package.
Flexible hybrid work approach, with teams in the office around four days a week.
Hourly salary range from $115/hr to $150/hr, based on experience and other factors.

Working at WPP

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. We are committed to a culture of respect, diversity, and equal opportunity, ensuring everyone feels they belong and has opportunities to progress in their careers.

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