Brand Specialist

Gildan Activewear

Christ Church, VA

Full Time

Senior

about 1 month ago

Job Description

About the Role

The Brand Specialist (Ambassador) is a field-based position to raise brand and product awareness of Gildan products by promoting the Gildan Advantage (quality, value, availability and CSR) to distributors' internal/external sales staff and their customer base with joint and unaccompanied visits. The role involves training distributor sales teams, providing marketing analysis and guidance, preparing content for events, developing relationships, representing Gildan at various events, implementing marketing campaigns, and analyzing market intelligence. The home office will be based in Kansas City, St Louis, Omaha, Lincoln, Des Moines, Minneapolis, or St Paul.

Key Responsibilities

Train Gildan's distributor sales teams and their top customers on the Gildan Advantage (quality, value, availability and CSR).
Provide recommendations and guidance to Gildan's management group from in-depth marketing analysis and expertise.
Prepare content for customer-facing events and training sessions.
Develop strong relationships with the distributor sales teams and their respective key customers.
Analyse feedback received and process it accordingly.
Represent Gildan at events such as trade shows, open houses, sales meetings, virtual meetings and supplier panels to attract potential customers.
Implement corporate and distributor Gildan brand marketing campaigns.
Act as a liaison between the Gildan KAE, distributor sales teams and Gildan marketing; collaborate with sales and marketing teams on marketing strategies.
Research and analyze market intelligence regarding our position relative to distributors, competitors, and industry trends.
Analyze brand strengths, target markets, and target customers to guide strategic decisions.

Requirements

University degree.
5-7 years of related experience, including experience in Promotional Products.
Must be based in one of the following metro areas: Kansas City, St Louis, Omaha, Lincoln, Des Moines, Minneapolis, or St Paul.
Willingness to travel approximately 40% to accounts and events.

Nice to Have

Love for travel.

Benefits & Perks

Join a publicly traded company dual-listed on NYSE and TSX with great potential.
Be part of a workplace where meaningful connections and teamwork are celebrated.
Opportunity to work alongside a diverse group of colleagues from local to international levels.
Benefit from mentorship and continuous development opportunities.
Take advantage of attractive benefits packages.

Working at Gildan Activewear

We recognize the importance of diversity, equity, and inclusion to create a meaningful, collaborative work environment. As an inclusive employer, we value and embrace all traits that make you uniquely you and seek to provide everyone with an equal chance to succeed.

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