Brand Specialist

About the Role

Key Responsibilities

• Preserving and enhancing the company's culture through all communication
• Develops and produces content across various media platforms (e.g., video, digital, print) for marketing and communications purposes
• Creates engaging and compelling visual, audio, and text-based materials to support branding efforts
• Manages content projects from concept to completion, ensuring alignment with marketing strategies
• Engages in creative design processes to produce high-quality content in both digital and print formats
• Manages and maintains the company brand through consistent design and messaging
• Works closely with the Marketing & Brand Development team, operations, training, and other internal departments to understand content needs and deliver high-quality work within deadlines
• Continuously explores new content formats, platforms, and multimedia trends, benchmarking competitor content strategies
• Ensures brand consistency in style and messaging across all content
• Conducts market research to identify trends and opportunities for brand development
• Analyzes guest behavior and adjusts branding strategies accordingly
• Utilizes tools such as Adobe Creative Suite for content creation and design
• Creates promotional displays, signage, and marketing brochures
• Assists in monthly store signage packages
• Assists in posting and managing the company's social media profiles and presence, including Facebook, Twitter, Instagram, and other relevant channels
• Assists in internal communications such as memos and newsletters
• Performs other related duties as assigned

Requirements

• Proficiency in Adobe Creative Suite for content creation
• Skilled in capturing and editing high-quality photos and videos that align with brand standards
• Strong strategic planning skills to develop effective branding strategies
• Ability to analyze market data and consumer insights
• Knowledge of video production processes, including scripting, filming, editing, and post-production
• Knowledge in photography for digital and print content
• Skilled at tailoring content to fit different platforms while maintaining consistency
• Skilled in video editing and graphic design
• Ability to manage multiple projects and meet tight deadlines
• Ability to prioritize and coordinate several activities simultaneously
• Ability to exercise independent judgment
• Creative problem-solving skills for visual and content-related challenges
• Ability to work in a fast-paced environment responding to evolving marketing needs

Nice to Have

• Experience with social media management and content scheduling
• Knowledge of market research and consumer behavior analysis
• Experience working in a corporate branding environment

Qualifications

• Experience with multimedia content creation
• Proficiency in Adobe Creative Suite
• Skills in photography and video production
• Strong strategic planning abilities

Benefits & Perks

• Competitive wages
• Weekly pay
• Opportunity to advance with internal promotion
• Excellent training program
• Free health care plan for all team members
• Exciting bonus opportunities
• Paid vacation—up to 4 weeks annually
• Sick pay starting day one
• Medical, dental, and vision insurance for full-time team members
• 401(k) with up to 4% matching
• Tuition reimbursement (up to $3,000 per year)
• Free $50,000 company-paid life insurance