Brand Strategist Specialist
Better Collective Sweden
Job Description
About the Role
Better Collective, the vibrant hub of renowned sports brands like the Action Network, Playmaker, VegasInsider, RotoGrinders, and more! Our mission is to revolutionize the sports wagering, daily fantasy, and sports media experience for enthusiasts worldwide. As a leading iGaming media company, we are dedicated to fostering a transparent and secure sports betting environment through cutting-edge technologies, expert analysis from industry sports analysts, and the development of trusted media platforms. Whether you're a sports fanatic through and through or just someone who appreciates the camaraderie of sportsmanship, a job here is a thrilling opportunity. It means you get to work in an environment where your passion can shine, making your work purposeful and enjoyable. Even if sports aren't your primary focus, you'll quickly discover that our organization values teamwork, collaboration, and a bit of fun, making it a welcoming and inclusive place to work. Join us and become part of an exciting journey!
Key Responsibilities
- Develop bespoke sales materials, pitch decks, and proposals targeted to sportsbooks, online gaming operators, and casinos.
- Serve as the subject matter expert (SME) on the sports betting category - translating vertical-specific insights into strategic narratives and tactical recommendations.
- Collaborate with Sales Directors to identify and pursue key opportunities with gaming partners across display, programmatic, branded content, podcasts, live events, and more.
- Translate our product offerings into tailored solutions that align with operator KPIs: acquisition, retention, brand lift, etc.
- Stay current on industry trends, competitive activity, and regulatory updates in the betting/gaming space to inform pitches and client conversations.
- Help standardize go-to-market sales materials for the category (e.g., operator-facing one-pagers, case studies, media kits, vertical decks).
- Use first- and third-party insights to build persuasive, data-informed pitches.
- Contribute to RFP (Request for proposal) responses and proactive pitches with creative thinking and knowledge of the gaming media ecosystem.
Requirements
- Experience as a strategist in the sports betting, iGaming, and casinos industry.
- Skilled at crafting compelling B2B sales narratives and marketing materials that drive revenue.
- Direct experience in the gaming space with an understanding of the regulatory landscape.
- Ability to develop strategic media and content programs that resonate with marketers.
- Strong collaboration skills to work with sales, insights, and creative teams.
- Ability to pitch high-impact content, media, sponsorship, and data-driven solutions.
Nice to Have
- Knowledge of industry trends, competitive activity, and regulatory updates in the betting/gaming space.
- Experience with standardizing go-to-market sales materials.
- Familiarity with the gaming media ecosystem and RFP processes.
Working at Better Collective Sweden
Our organization values teamwork, collaboration, and a bit of fun, making it a welcoming and inclusive place to work.
Job Details
Job Skills
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About Better Collective Sweden
Website
bettercollective.com
Company Size
11-50 employees
Location
New York, NY
Industry
Television Broadcasting Stations
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