Brand Strategy and Messaging Specialist

About the Role

Key Responsibilities

• Contribute to the development of positioning and messaging across various domains including corporate, products/solutions, events, and campaigns.
• Help shape and maintain the consistency and effectiveness of the SAP brand message.
• Collaborate with marketing, product management, and other teams to ensure brand alignment.
• Act as a strategic advisor on brand fundamentals such as brand, research, architecture, and messaging.

Requirements

• 3-5 years of experience in brand strategy, with a focus on positioning and messaging.
• Ability to develop clear and effective messaging for corporate, products/solutions, events, and campaigns.
• Proficiency in conducting and applying customer research to inform messaging strategies.
• Ability to analyze, develop, and articulate complex concepts and data in a simple, clear, and compelling manner.
• Strong written and oral communication skills.
• Collaborative, consultative, and service-oriented style.
• Proactive mindset, sense of urgency, and a 'can do' attitude.
• Passion for building brands that engage audiences and fuel business growth.
• Preferred experience in enterprise software, tech, or IT industries.
• Experience in brand strategy/consulting (agency or client side) or product marketing is a strong plus.

Nice to Have

• Experience in the enterprise software, tech, or IT industries.
• Experience in brand strategy/consulting or product marketing.

Qualifications

• Formal educational qualifications are not explicitly specified in the description.

Benefits & Perks

• Constant learning and skill growth.
• Great benefits.
• A team that supports your growth and success.
• Flexible working models.
• Inclusive culture focused on health, well-being, and diversity.