Brand Strategy and Messaging Specialist

About the Role

Key Responsibilities

• Contribute to the development of positioning and messaging across various domains including corporate, products/solutions, events, and campaigns.
• Help shape and maintain the consistency and effectiveness of the SAP brand message.
• Collaborate with marketing, product management, and other organizational teams as a trusted and strategic advisor on brand fundamentals.
• Manage brand, research, brand architecture, and naming strategies.
• Translate business strategy into marketing strategies to drive growth goals.

Requirements

• 3-5 years of experience in brand strategy, with a focus on positioning and messaging.
• Demonstrated ability in developing clear and effective messaging for corporate, products/solutions, events, and campaigns.
• Proficiency in conducting and applying customer research to inform messaging strategies.
• Preferred experience in the enterprise software, tech, or IT industries.
• Ability to analyze, develop, and articulate complex concepts and data clearly and compellingly.
• Consultative, collaborative, service-oriented style.
• Proactive mindset, sense of urgency, and a 'can do' attitude.
• Strong written and oral communication skills.
• Ability to contribute to high visibility projects and collaborate effectively with team members.

Nice to Have

• Experience in brand strategy/consulting (agency or client side) or product marketing.

Qualifications

• Relevant professional experience in brand strategy and messaging.

Benefits & Perks

• Constant learning and skill growth.
• Great benefits package.
• A team that supports your growth and success.