Brand Strategy Director

About the Role

Key Responsibilities

• Design and drive industry-defining brand advocacy strategies for clients, translating bold brand ambitions into scalable programs that fuel organic growth through referrals, retention, and revenue.
• Bridge brand strategy to execution, ensuring plans inspire and deliver measurable outcomes by activating real advocates.
• Create insight-led playbooks that turn raw ambition into repeatable frameworks and scalable tools to activate communities and drive loyalty.
• Hold brand partners accountable for delivering on commitments and aligning with the advocacy philosophy.
• Elevate client conversations from tactical to transformational, setting new benchmarks for success in brand advocacy.
• Co-create thought leadership with brands, launching case studies or insight pieces to showcase strategic impact and position Duel as a category leader.
• Build a strategic framework that becomes the standard playbook for enterprise brand accounts and integrate it into the platform experience.
• Identify strategic gaps and uncover growth levers across the customer lifecycle as part of Duel's GTM team.
• Develop and present custom brand advocacy strategies for at least two priority brand partners to ensure internal alignment and customer buy-in.
• Collaborate with Product Marketing to develop internal enablement tools, strategy hubs, playbooks, maturity models, workshops, and templates that scale brand thinking.

Requirements

• Deep expertise in brand, influencer, and community strategy, ideally gained in a fast-paced agency or with iconic brands.
• Strong understanding of customer journey mapping, segmentation, and advocacy mechanics such as UGC, referrals, and loyalty.
• Ability to translate strategic thinking into compelling narratives for stakeholders across marketing, product, and executive levels.
• Experience leading brand workshops, aligning diverse teams, and communicating with clarity and conviction.
• Solid foundation in digital and social strategy, with hands-on experience in account management, strategy, and brand development.
• Ability to approach strategy comprehensively, considering brand goals, audience insights, cultural trends, and platform-specific tactics.
• Experience in community-led and influencer marketing, advocating for micro-creator, community activation, and UGC-driven strategies.
• Understanding of the difference between surface-level influence and deep authenticity and trust-driven engagement.

Nice to Have

• Experience working with evolving influencer models and deep understanding of community activation.
• Strong grasp of data analysis to connect brand advocacy efforts to business impact.
• Experience in developing and delivering brand workshops and strategic frameworks.

Qualifications

• Senior level experience in brand, SaaS, or related fields.
• Proven track record in account management, marketing, or brand strategy roles.

Benefits & Perks

• Flexible working hours to accommodate personal commitments.
• Generous paid time off including 25 PTO days, 11 statutory holidays, and additional end-of-year break.
• Options scheme for all full-time employees to share in company success.
• US Healthcare options and 401K match plan.
• Company MacBook and $350 WFH setup contribution.
• Headspace contributions and personal development budget.
• Additional leave for volunteering.