Brand Strategy Manager - Innovation

Bissell

Grand Rapids, MI

Full Time

Senior

14 days ago

Job Description

About the Role

As the Brand Strategy Manager - Innovation, you lead the planning and development of global strategies, programs, and stories created to deliver new BISSELL innovations across line and category expansions, helping people and pets share happy, healthy homes. They first see themselves as a strategic business partner and second as a storyteller, connecting the needs of the consumer to the goals of the business through cross-channel initiatives. This role is accountable for leading the global strategy, comms plan, and cross-channel activation plans for product launches. Positioned in North America, this position is embedded in the US team to create compelling consumer experiences optimized to the cultural, competitive, and consumer environment. Reporting to the Director of Brand and Communication Strategy, the role involves expertise in new product launches, go-to-market plans, and harnessing consumer and cultural trends to deliver successful activation plans and consumer experiences.

Key Responsibilities

Lead and influence the development of a differentiated product go-to-market strategy creating step-change value for BISSELL through purpose and product stories relevant throughout the shopper journey, focused on Pet Innovation.
Actively develop strategies and programs in partnership with Product Marketing and Integrated Marketing Leads to deliver business goals.
Provide strategic direction for North American consumer experience competitive analysis with a focus on social media insights and analysis.
Lead GPD cross-channel programs: Engage across all phases of production to deliver timely Go to Market Plans.
Present up and out as needed to drive stakeholder approval and amplify program successes and learnings.
Self-direct, multi-task, and prioritize assignments with strong attention to detail.
Perform other duties as assigned.

Requirements

Degree minimum: Four-year degree, with a concentration in Marketing, Communications, Strategy, or Business Administration.
8+ years of experience in brand/account strategy, marketing communications, social, influencer & digital media, or related field.
Understanding of holistic campaign planning and effective communications development.
Ability to gather relevant competitive and industry information and apply it to campaigns and practices.
Experience with project management solutions like Workstream or Microsoft Project.
Ability to lead and manage project teams with follow-up, persuasion, facilitation, and delegation.
Excellent written and verbal communication skills, with command of the English language, grammar, and punctuation.
Ability to handle multiple priorities and projects with tight deadlines and many moving parts.

Nice to Have

Experience with social media insights and analysis.
Experience in new product launches and go-to-market strategies.
Familiarity with cross-channel program management.

Qualifications

Four-year degree in Marketing, Communications, Strategy, or Business Administration.
8+ years of relevant experience.

Working at Bissell

The role involves collaboration with global teams, outside agencies, and internal departments to develop strategic plans that meet or exceed goals. It emphasizes strategic thinking, cross-functional teamwork, and continuous evolution of strategies and content to stay aligned with the dynamic consumer landscape.

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