Branding and Creative Assistant

About the Role

Key Responsibilities

• Create engaging content for all company social media platforms (including H1912 and Hamilton Home from the Hamilton Jewelers Family of Brands).
• Create and curate high-quality content in various formats - for social, website, and emails. These include images, videos, and infographics that align with the brand's voice.
• Utilize graphic design tools such as Adobe Photoshop or Canva to create and organize projects.
• Collaborate with Digital Marketing Manager, Creative Director, Photographers, Videographers, and Subject-Matter experts to optimize content that resonates with the audience.
• Assist the Digital Marketing Manager and Creative Director with photoshoots and come up with creative ideas for larger marketing campaigns.
• Generate clever content ideas that appeal to the target audience across different platforms.
• Analyze data from various campaigns and create reports accordingly for Digital Marketing Manager and EVP of Branding and Merchandising.
• Develop strategies to grow the social media following of the brand.
• Analyze and report social media performance metrics and insights, including reach, engagement, conversions, and ROI.
• Research and analyze industry trends, audience behaviors, and competitor insights using tools like Facebook Insights, Google Analytics, Sprout Social, and more.
• Create regular reports and dashboards highlighting key metrics and trends, including monthly KPIs, A/B testing results, audience demographics, or user-generated content.
• Present reports and insights to relevant stakeholders, such as marketing managers or executives.
• Monitor and respond to customer inquiries on social media channels promptly.
• Manage social media accounts and communities, including scheduling, publishing, moderating, and responding to messages, comments, and reviews.
• Engage with influencers, partners, or brand ambassadors to amplify content reach.
• Support social media crisis management by responding promptly to negative feedback or issues.
• Assist Digital Marketing manager in finding new influencers and models to work with on campaigns.
• Stay updated with industry trends, social media trends, tools, policies, and advancements in creative tools in Adobe Suite.
• Plan and execute strategies to build brand awareness and engagement across various platforms.

Requirements

• Bachelor's Degree.
• At least 1-year work experience in social media and/or graphic design.
• Experience in creative design tools such as Adobe Suite or Canva.
• Experience in Microsoft Office.

Qualifications

• Bachelor's Degree.