Builder - Product Marketing

About the Role

Key Responsibilities

• Craft compelling messaging and positioning by developing differentiated product narratives that resonate across every touchpoint—from website and paid ad campaigns to sales conversations and customer onboarding experiences.
• Analyze and optimize the full marketing and sales funnel, diagnosing root causes of dips in conversion rates or deal velocity, and orchestrating cross-functional solutions to improve performance.
• Orchestrate market-defining product launches by planning and executing initiatives that create market moments, coordinating across creative, product, sales, growth, and customer success teams to ensure precise timing and flawless execution.
• Turn market intelligence into strategic advantage by monitoring competitive movements and emerging trends, influencing product strategy, pricing decisions, and sales positioning through research and analysis.
• Shape pricing strategy by running experiments, studying win/loss patterns, tracking competitor changes, and collaborating with finance and growth teams to develop pricing for features, promotions, and packages.
• Close the customer feedback loop by partnering with product and sales teams to track adoption, gather user feedback, and translate insights into actionable improvements that drive satisfaction and growth.
• Design and execute multi-channel campaigns that cut through market noise and drive measurable growth, partnering with growth teams from creative concept to performance analysis.
• Equip sales teams with tools, training, and assets such as battle cards and pitch decks to confidently position the product and handle objections in any deal scenario.

Requirements

• 5+ years of experience in product marketing, growth marketing, business operations, or business management consulting, ideally within B2B SaaS or AI-native platforms.
• Proven ability to develop clear, differentiated product positioning and messaging that resonates with target audiences.
• Exceptional written and verbal communication skills, with the ability to turn complex ideas into simple, engaging narratives.
• Strong strategic thinking combined with the ability to drive execution and inspire cross-functional teams.
• Highly analytical mindset, comfortable digging into data, identifying patterns, and translating insights into clear actions.
• Experience working in high-velocity startup environments, capable of balancing multiple workstreams and driving measurable impact.

Nice to Have

• Experience with AI or SaaS platforms.
• Experience in launching and managing multi-channel marketing campaigns.
• Familiarity with pricing strategies and market research.

Qualifications

• Educational background not explicitly specified in the description.

Benefits & Perks

• Real ownership, mentorship, and impact from day one.
• Work alongside a team of experienced builders with a track record of successful exits.
• Opportunity to work on innovative software that reshapes revenue teams' workflows.