Senior Product Marketing Specialist - AI and Analytics

About the Role

Key Responsibilities

• Position AppCentral's AI capabilities and intelligent ecosystem in the market by translating complex technical capabilities into clear, compelling value propositions.
• Create marketing collateral (e.g., datasheets, whitepapers, presentations) that explain AI functionality and benefits to various audiences.
• Conduct market research to identify trends, customer needs, and competitive landscape in the AI space.
• Support sales enablement team with messaging and details with training, pitch decks, and objection-handling materials tailored to AI offerings.
• Measure campaign performance and optimize messaging based on engagement and conversion metrics.
• Collaborate closely with product management, engineering, and sales to align marketing initiatives with product roadmap milestones and customer needs.
• Support go-to-market efforts for new AI features and updates, including launch planning, internal enablement, and external communications.

Requirements

• Bachelor's degree in marketing, business management, data science, computer science, engineering, or a related field preferred.
• Minimum of 2 years' experience in product marketing or product management, with a technical background preferred.
• Demonstrated ability to bridge technical depth and creative storytelling, comfortable floating between data models and messaging frameworks.
• Strong grasp of marketing fundamentals with the ability to translate complex AI concepts into clear, compelling narratives.
• Proven success collaborating cross-functionally with product, engineering, and sales teams to drive strategic initiatives and execution.
• Analytical mindset with a data-driven approach to decision-making and performance optimization.
• Experience with business analytics tools such as Power BI preferred; hands-on data analytics experience is a plus.
• Curious learner with the ability to work collaboratively and adapt quickly to new challenges in a fast-paced, cross-functional team environment.

Nice to Have

• Experience with business analytics tools such as Power BI.

Qualifications

• Bachelor's degree in marketing, business management, data science, computer science, engineering, or a related field.

Benefits & Perks

• Opportunity to launch your career in AI product marketing and receive mentorship from experienced product marketing leaders.
• Inclusive, innovative, and growth-oriented environment.
• Competitive pay and robust benefit plans.
• Work in a fast-paced, flexible, and casual environment.