Director, Technology Partner Marketing

Netspeed

San Jose, CA

Full Time

Director

1 day ago

Job Description

About the Role

As Director, Technology Partner Marketing, you will be collaborating closely with Business Development & Partnerships, Global Partner Organization, RTM Strategy & Execution, Product Management, Sales, Engineering, and other Marketing functions to bring innovative solutions to market in collaboration with our Technology Partners. You will be instrumental in defining and delivering the go-to-market strategy for key Cisco products and solutions, translating complex technical capabilities into compelling customer value propositions, and shaping market perception, pipeline generation, and growth through impactful messaging, campaigns, and events.

Key Responsibilities

Define and deliver the go-to-market strategy for Cisco products and solutions, focusing on integration and promotion through Technology partners.
Lead the strategic planning, development, and execution of ISV partner marketing initiatives, including GTM strategies, messaging, content creation, and demand generation programs.
Develop and execute comprehensive product marketing and go-to-market strategies aligned with business and partner goals.
Create compelling product messaging, positioning, and joint value propositions to differentiate Cisco and its partners.
Collaborate on integrated marketing campaigns, product launches, and industry events for measurable impact.
Develop and deliver sales enablement tools and training for global sales teams.
Conduct market research and competitive analysis to inform strategies and identify new opportunities.
Lead, mentor, and develop a high-performing team, fostering innovation and collaboration.

Requirements

Bachelor's degree
10+ years of progressive experience in marketing within the B2B technology sector
Experience developing and executing go-to-market strategies and product launches for complex technology solutions
Experience leading a portfolio of marketing events, including conferences, trade shows, and targeted engagements
Excellent communication, presentation, and storytelling skills, with the ability to articulate complex technical concepts to diverse audiences

Nice to Have

Advanced degree (Master's, MBA) or equivalent experience
Leadership or management experience in related roles
Experience in product marketing for AI, networking, cybersecurity, collaboration, or cloud solutions
Strong analytical skills with data-driven decision-making ability
Experience working in a global organization with cross-functional teams
Ability to influence and collaborate with product management, sales, and executive leadership

Qualifications

Formal educational background including a Bachelor's degree; advanced degrees preferred
Proven experience in B2B technology marketing, especially in complex solutions
Experience with product launches, GTM strategies, and marketing campaigns
Strong communication and storytelling skills

Benefits & Perks

Access to quality medical, dental, and vision insurance
401(k) plan with Cisco matching contribution
Short and long-term disability coverage
Basic life insurance and wellbeing offerings
Up to twelve paid holidays per year, including a floating holiday and birthday leave
Vacation time off (up to 16 days for new hires, with flexible policies for exempt employees)
Sick time off (80 hours provided at hire and annually, with carryover up to 160 hours)
Paid time off for volunteering (80 hours annually)
Performance-based incentive pay for sales roles

Working at Netspeed

Our culture celebrates diversity, inclusion, and innovation. We foster a collaborative environment where every individual’s unique skills and perspectives are valued. Cisco promotes hybrid work trends, learning and development at every stage, and community engagement through employee resource organizations and volunteer opportunities. We are committed to powering an inclusive future for all and providing a workplace where employees can be their authentic selves.

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