Senior Product Marketing Specialist - Healthcare Solutions

About the Role

Key Responsibilities

• Market Intelligence: understand CE market trends, customer needs, and competitive landscape. Use this knowledge to inform sales enablement and go-to-market strategies.
• Product Positioning: develop clear and compelling product positioning and messaging that differentiates our products in the market.
• Content Creation: create and manage a variety of content (e.g., sales documentation, product videos, website copy, blog posts) to articulate the benefits of our products to enterprise businesses.
• Sales Enablement: equip the sales team with the necessary tools and materials to sell our products effectively. This includes training sessions, product collateral, and custom sales strategies.
• Partner Enablement: support the partner ecosystem with the necessary tools and materials to sell our products effectively.
• Analyst Support: create differentiated messaging & materials for analyst briefings, inquiries, and RFPs.
• Stakeholder Engagement: collaborate with internal teams (e.g., product management, sales, customer success) and external stakeholders (e.g., customers, partners, industry analysts) to maximize product impact.

Requirements

• Bachelor's degree from an accredited four-year college or university in relevant field or equivalent.
• Five or more years in product marketing or related experience.

Nice to Have

• Working with sales, account management and customer success functions.
• Understanding of SaaS products and their application in business.
• Working with marketing enterprise software solutions.
• Experience in creating marketing collateral & sales enablement tools.
• Experience in healthcare technology or similar setting a plus.

Qualifications

• Educational background: Bachelor's degree or equivalent in relevant field.
• Experience: Five or more years in product marketing or related roles.

Benefits & Perks

• Target salary range CA, CT, CO, DC, HI, IL, MD, MN, NY, RI, WA: $95,560 - $133,750.