Director of Product Marketing

About the Role

Key Responsibilities

• Define how Remitly positions and grows our remittances product across audiences, surfaces and promotions-ensuring it is differentiated, adopted, and trusted worldwide.
• Define and oversee strategic marketing test-and-learn agendas, collaborating cross-functionally to inform the product roadmap.
• Orchestrate high-impact launches and initiatives from idea to execution, defining the audience, positioning and messaging, and executing in collaboration with cross-functional partners.
• Build integrated marketing campaigns that break through and foster enduring trust in Remitly among both consumer and SMB audiences.
• Manage our promotional offers strategy, budget, and execution.
• Lead cross-functional collaboration across Product, Business Management, Finance, Accounting, Legal, Growth, Creative, and Analytics to design and test promotional offers.
• Lead and inspire a high-performing team of product marketers, fostering a culture of customer centricity, innovation, business acumen, and accountability.
• Build GTM frameworks and playbooks that enable a lean PMM team to scale impact across dozens of product areas.
• Act as a thought leader within Marketing, inspiring the organization to innovate and embrace new ways of communicating about our product.
• Partner deeply with Remitly's Product organization to set product priorities and shape the consumer narrative about our product experience.
• Balance long-term vision-setting with hands-on execution for select launches or messaging challenges, modeling how directors at Remitly operate across altitude levels.
• Represent Marketing in Product leadership forums, surfacing insights and performance outcomes that shape company priorities.

Requirements

• 10+ years of experience as a strategic Product Marketing leader, with a focus on consumer technology brands, and at least 5 years experience in financial services.
• 5+ years of experience leading a team of product marketers in a fast-paced, technical environment.
• Managed a multi-million-dollar annual budget, with accountability for efficiency and impact, ideally for promotions, rewards, or incentives.
• Proven success directing go-to-market strategy for new product and feature launches for a complex and evolving product roadmap.
• Proven success leading high-visibility cross-functional initiatives and shaping product and marketing strategy through collaboration and influence.
• An obsession with uncovering customer insights, across diverse global audiences, and using these to build winning strategies.

Nice to Have

• Experience with financial services is highly desirable.
• Experience in managing promotional offers, rewards, or incentives is a plus.
• Experience working with global audiences and diverse markets.

Qualifications

• Educational background is not explicitly specified in the description.

Benefits & Perks

• Flexible paid time off
• Health, dental, and vision + 401k plan with company matching
• Paid parental, medical, military and family care leave
• Mental Health & Family Forming Benefits
• Employee Stock Purchase Plan (ESPP)
• Continuing education and travel benefits